Intesa Sanpaolo is an insurance bank: new names for branches by October

Intesa Sanpaolo proceeds ever faster towards the transformation into bancassurance. The intention was already announced with the new plan in February and was further defined with the launch of Turin as a new insurance hub of the group. Today, however, the announcement that in the windows of all the Banca dei Territori branches, the capillary network of Intesa Sanpaolo agencies that will have the operational role in offering customers insurance products, new reflective window stickers will be applied by October, which bear the naming “Banca Assicurazione” and take up the distinctive colors of the Intesa Sanpaolo logo.

An element that is not only formal: in fact it intends to be a strong signal for the group which is already the leader in Italy in Life and which aims to become one of the top four Italian insurance operators in the Non-Life branch and the first for non-motor products dedicated to retail customers. The concept of "bank insurance", or bancassurance, is certainly nothing new at Intesa Sanpaolo: offering advice and security is part of the group's mission, as certified by the 1.000 billion euro of savings to be administered and used, entrusted by the Italians. Now it's a question of evolving the e-service model propose the bank as asset and risk manager for customers.

The growth potential is high: in a context in which public welfare shows increasingly evident limits, to deal with the uncertainties of life and the risks, a lot of liquidity is still held, more than 50% of the assets, while little recourse is made to policies, and this is an element of weakness for both families and businesses. The strengths of the new paradigm lie in the integration between the product factory – the Insurance Division of Intesa Sanpaolo, which holds insurance technical skills and is strongly focused on expanding the range of offers for households and SMEs – and the networks of distribution - primarily Banca dei Territori, with over 4.000 branches and 30.000 managers - and in the open and continuous dialogue between the customer and the branch manager, the true "custodian" and holder of the relationship.

Stefano Barrese, head of Banca dei Territori Intesa Sanpaolo, commented as follows: “The issue of protection affects all our customers: from small to large estates, from SMEs to large companies, with the due modulation of guarantees. The concept of the Insurance Bank enhances the possibility of continuing one's life and work with peace of mind, eliminating uncertainty and looking to the future with more optimism. The winning formula of this offer is the solidity of the relationship of trust between the bank and the customer. In general, there is a need for non-motor insurance, and we, as real "wellness consultants", rather than risks, will try to do everything possible to make people more aware, overcoming the concept of "cost" for make instead perceive the "value" of the service. In a context in which the aging of the population and the difficulties of entering the labor market of the younger generations are reducing public welfare, growing spaces are opening up for private subjects. The development of the insurance sector, on which Intesa Sanpaolo has decided to focus, not only represents an opportunity for the Group, but responds to the need to protect families and promotes the growth of our economy".