On April 4th on Pop Economy it starts "Make Money! Money makes happiness", the program born from the collaboration with Alfio Bardolla Training groups for explain the economy to the young people, target 20-40 years, so different and innovative but, above all, for provide them advice and tools of the financial markets to become protagonists.
PopEconomy is the first multi-platform dedicated to the world of economy, work and the future for i Millennial, distributora via web, via social media and on digital terrestrial channel 224. It is a format outside the box, featuring videos that they communicate in a way fast, pressing and prosvocatory.
“Attention to the content is at the heart of our work – explains Francesco Specchia, director of PopEconomy – this is why we chose Alfio Bardolla and his team. The goal of this collaboration is precisely to explain the economy to a generation that communicates in a completely different way from the previous one. Simplicity and the pungent eloquence of Alfio are, swithout a doubt, added for Pop Economy. "
The program is aimed at a potential target of 13 million Italians, hyper-connected and social media addicted (97% have at least one personal profile on a social networking platform). They are expected performance estimates to come to reach 2.850.000 unique users/month on TV and 195.000 impressions on the Web.
Federica Parigi, COO of Alfio Bardolla Training groups he has declared: “Our aim is to increase the visibility of the brand on a young market segment, expanding the target of reference. Collaboration with Pop Economy is perfectly aligned with theto our mission e it will allow us to disseminate the key concepts of financial education, which are the basis of the techniques covered by our training offer. Furthermore the partnership with Pop Economy will allow us to express our best our narrative model, direct, fast, irreverent, pperfectly in line with the contents of the multimedia platform. "
