The fate of the printed media is closer to the end of the line than you think. He writes it on Medium Richard Tofel, president of ProPublica and former assistant publisher of the Wall Street Journal and, even earlier, assistant managing editor, vice president, corporate communications for Dow Jones, in a post entitled “The sky is falling on print newspapers faster than you think”.
As Tofel points out, there are now only 2 newspapers in the United States that sell more than 500 copies a day (taking as a reference the average circulation on any day of the week, while the numbers are generally higher on Sundays) and it is of the New York Times and Wall Street Journal. Only 7 newspapers sell more than 250 copies and twenty more than 100. Here is a table showing the drop in copies sold from March 2013 to September 2015 (sources: Wikipedia for 2013 and Alliance for Audited Media for 2015):
Numbers which, according to Tofel, would strongly contradict the statement contained in a McKinsey report of October 2015 which reads: "we believe that the vast majority of people who had to abandon the printed press have already done so ... while we are more than convinced that families who have renewed their subscriptions to newspapers and magazines, despite the availability of Internet access and broadband, will continue to do so, effectively putting a stop to the crisis of the printed press”.
Attachments: Source: Primaonline.it
