Green light, but only under certain conditions. This is the decision of theAntitrust on the concentration operation consisting in the acquisition of the exclusive control of Bimbo Store SpA by Giochi Preziosi SpA Following the acquisition, the transaction envisages the establishment of a Newco into which the retail activities of Giochi Preziosi, Bimbo Store and Prénatal would merge.
Therefore, according to the Competition and Market Authority, Enrico Preziosi's company will be able to proceed with the operation, but measures capable of resolving the critical competitive issues in 16 geographical areas in the entirety distribution market will have to be implemented. range of products for pregnant women, babies and children in general.
Among these measures, the transfer of control of a series of shops managed by the parties in the areas in question to independent subjects who will be able to be effective competitors on the market stands out.
