Raise your hand who has never suffered the anguish of a waiting room, the asepticity of hospital environments, the denaturalization of the human being who becomes a number in solitude. Covid has amplified and brought this type of condition to light. But an idea of improvement often arises from evil.
It's the one that Fujifilm and the architect Filippo Taidelli have come up with the Breath project (breath, not surprisingly) which brings the outside of nature inside hospital facilities to allow patients and healthcare professionals to experience immersive experiences that involve all the senses. Gino Paoli would call him "The sky in a room".
“The pandemic and its disruptive effects on the healthcare organization have accelerated the metamorphosis towardshospital of the future, and towards a more empathetic model of care and hospitality” says a statement from the international giant Fuji which has focused on healthcare in Europe for the last 20 years, from diagnosis to prevention and treatment. “The care environment becomes the synthesis that unites technological innovation and nature”.
How is the Breath project activated?
Through a multifunctional kit to be used in existing and operational spaces or in newly built spaces, the Breath project will be able to reactivate sensory memory and allow the patient to rediscover an inner world capable of blowing up the physical limits of the room. Like in a fairy tale, the fantasy and fiction they allow you to read reality from another point of view, like children to see a new world full of deep and unexplored sensations.
The Breath project is the key to creating a landscape that is artificial, unreal but able to activate real, physically present tactile sensations.
Philip Taidelli, who has always been involved in healthcare projects and director of a design think tank that involves designer companies and artists with specific skills in the humanization of space, has a precise goal with Breath: “bring the outside into the spaces of care, the natural environment and life within us by reactivating sensory memory”.
The stimuli coming from the natural environment, brought into the healthcare facilities, generate a dynamic, active and intimate relationship with the user. A mix between reality and fiction able to take the patient by the hand and transport him to a "new dimension", an abstract landscape.
How do I break the physical confines of an X-ray room for you
La waiting room becomes an oasis thanks to the vegetable patio, the corridor, a loggia open to the horizon and the x-ray room are transformed into a light box for contemplating the sky through a skylight porthole. An evocative synthesis that breaks physical boundaries and makes you look inside yourself.
“We are faced with a sea change. The approach to the design of healthcare environments should no longer be understood only as a function of the treatment of diseases, but must be characterized by the interest in improving the conditions of patients and staff through the design of healthcare environments" he says David Campari, general manager of the Fujifilm Italy Medical Systems division. "In fact, in healthcare facilities, the characteristics of the spaces can have positive effects on both patients and staff and are also reflected in theefficacy and quality of care".
