Lubec, the Lucca exhibition dedicated to cultural heritage, reached its eleventh edition in 2015. The event has certainly become an obligatory point of reference for a multidisciplinary public coming from companies, museums, cultural institutions, non-profits and professional orders, local and central PA, the research system, and more generally from operators in the supply chain and creatives who wish confront each other, present themselves, get to know each other and grow together in this sector, both in the processes and in the products and services developed.
On the subject of non-profit companies in the culture chain, there has been considerable growth with the birth of new businesses: non-profit organizations that deal with 'culture', promoting artistic and cultural activities, are 35% of the total surveyed by ISTAT . They deal with the enhancement of cultural heritage, access to culture by organizing cultural activities of all kinds, advocacy involving hundreds of thousands of citizens in voluntary activities for the protection of the landscape, cultural planning for territorial development. And it is precisely to them that a meeting promoted by Promo PA is dedicated Accenture Foundation and Italian Foundation in the context of LubeC 2015.
In fact, the value of people constitutes one of the key success factors of companies operating in the service sector, and it is precisely human capital that mainly allows innovation and market management to be achieved, in competitive businesses. Cultural enterprises are gaining important space by trying to grasp the needs and demands of a new public and to offer innovative services that combine job opportunities and community well-being.
At the same time, the awareness that it is essential to support the creation of new non-profit business models in the culture chain has prompted large private foundations to reward and accompany the best business ideas proposed by young people throughout the country in their implementation. As stated by Anna Puccio, Secretary General of the Italian Accenture Foundation, “Relaunching the economy and creating new jobs by leveraging the collaboration between profit and non-profit is one of the ways to create a new and innovative economy oriented towards sustainability. We want to promote concrete projects in the field of social innovation that have the fundamental values to become virtuous examples: economic sustainability, scalability, replicability and employment potential. Trame di Lunigiana, the winning project of the competition for Ideas "ARS - Art that creates social employment" promoted by the Italian Accenture Foundation and Accenture represents an authentic case history that has allowed young entrepreneurs to put the artistic heritage of Lunigiana online, generating a concrete job opportunity. A replicable project that has managed to promote the Italian territory and culture in a captivating way. If the decision-making strategy for enhancing the cultural, artistic and landscape heritage belongs to politics and institutions, the action can instead be entrusted to all public and private subjects who implement social innovation and conduct it in synergy through coordinated actions".
In Lubec, emphasis will be placed on these issues Thursday 8 October at 15pm, during a discussion organized with the Italian Accenture Foundation in which public and private are invited to intervene for a reflection on the next opportunities and steps to be taken for the development of the non-profit cultural enterprise.
