The record profits recorded by Facebook in the fourth quarter of 2015 make the title of the popular social network soar. After closing yesterday's session with an increase of 12%, the shares gained 12,3% at 106,10 dollars at the opening.
Investors are rewarding the results obtained by Mark Zuckerberg's colossus which, in the last three months of last year, exceeded the threshold of 1 billion dollars in profits for the first time thanks to the social network's growing ability to exploit its popularity.
But the good news isn't just about earnings. In the same reference period, revenues rose by 52% to 5,8 billion in the wake of growing interest from advertisers, while operating costs increased by 21% following the high investments made by the company which hired new staff to develop projects concerning artificial intelligence and the extension of internet services in remote areas of the world.
With the data published overnight, Facebook has definitively silenced the fears and concerns relating to the ability of the popular social network to be able to maintain its growth trend.
We recall that the US giant has reached a market capitalization of 300 billion dollars, gaining 2015% in 34 and reaching a maximum of 110 dollars per share.
The record results obtained by Facebook overshadow Apple's quarterly which, despite constantly growing profits, has suffered a sharp slowdown in sales and profits from iPhones, but above all they deal yet another blow to Twitter, precisely in the area where Jack Dorsey's social media seems to suffer the most: users.
