It's called Pulsee (pronounced Palsì), it's the new one digital company of the Swiss energy group Axpo and arrives in Italy in the wake of the Greta Thunberg effect. The new electricity and gas supplier, which joins the 400 existing operators in view of next year's race for the free market, meets all the preference criteria of the younger generations, from Millennials to students: and so service 100 digital % (it takes 3 minutes to activate and everything can be modified and controlled via the app), transparency and sustainability.
The Pulsee bill is in fact highly customizable and looks above all at the target of university students, in search of savings, and 25-35 year-olds with a green sensibility: the basic price, of 0,060 euros per kWh for electricity and 0,23 euros /smc for gas, is not particularly competitive per se, but everyone can tailor the offer according to their habits, and above all can decide, at the cost of a coffee per month, to subscribe to specific services that certify the origin of the energy supplied, guaranteeing its origin from renewable sources (with the options MyGreen Energy - Adopt a plant and MyGreen Energy - Gas Certification ), or which zero emissions in order to be considered completely carbon free (the Zero Carbon Footprint service).
In detail, the initial offer includes first of all a 10% discount for those who activate the supply of electricity and gas at the same time, and then three options for light: ZeroVentiquattro for those who do not have particular time preferences, ZeroDodici for those who want a more advantageous price in the evening and on weekends, Feeling (which has no less than 6 at different times) for those who opt for a cheaper rate every day between 11 and 17 and between 23 and 6, and a further discount on public holidays, always in those time slots. For gas however, the rate per hour is fixed.
Pulsee therefore looks to a young audience (it is no coincidence that the testimonial chosen is the promise of Italian tennis, Matteo Berrettini) and to the free market, which should take off in 2020 but which is already showing signs of turmoil today: in the last two years a third of Italian households (almost 8 million) have changed operator, and now the length of an electricity and gas supply contract is on average 2,9 years. “People – commented CEO Simone De Marchi – are increasingly inclined to change and the criterion is not only cost-effectiveness but also reliability, transparency and the possibility of customizing the service. And, above all through the younger ones also thanks to the Greta effect, sustainability”.
