It is not known for how long but it is known for how long the third Chinese dragon, Hi Sense, has these days become the owner of Gorenje: by 51 percent, and therefore totally controls the Slovenian company which manufactures large household appliances and which has recently launched the sale of small household appliances. It all happened after the commercial agreement between Gorenje and Panasonic, signed in 2013, under which the Japanese company had acquired 10,7 percent of Gorenje, did not have the result that many expected, that of a majority operation. Gorenje indeed had asked the Japanese giant to proceed with a greater commitment acquiring a further share, receiving a clear refusal.
“After considering the market conditions, the current ownership structure of Gorenje and an analysis of the results of the due diligence - said the head of Panasonic Tetsura Homme - we have decided that increasing the stake in Gorenje is not in line with the current investment strategy of Panasonic Corporation”. The arrival of Hi Sense protects Gorenje from future risks (the company, which has a turnover of over one billion euros, suffers considerable losses despite having technologies and quality) and allows Hi Sense, a specialist in consumer electronics above all, to count on two European brands, Gorenje and Asko, the latter a high-end Scandinavian brand, acquired by Gorenje.
It will thus be able to differentiate its products on the markets and strengthen the lesser-known branch of activity, that of the Majaps. Hi Sense, after having bought Sharp USA and Toshiba (TV division), is today a giant of growing industrial and commercial power which turnover over 17 billion dollars and which invests 5 percent of its turnover in R&D. For years it has been pursuing a strategy of expansion on markets all over the world - it is also the leader in Africa - and has a notable financial "exuberance" so much so that it has signed up without batting an eyelid for the sponsorship of the next soccer world championship in Russia, paying out several tens of thousands of euros.
From the blog Paula's house.
