25% of European consumers belonging to Generation Y (i.e. those born between 1977 and 1994) do not plan to buy a car before 2019. This is the analysis that emerges from the latest Deloitte report, relating to choices of mobility and the expectations relating to the automotive market on the part of European consumers.
According to Deloitte, young Gen Y shoppers will opt for modes of transportation such as public transportation, taxis, rental agencies, and walking or biking, seeing these modes as more affordable than the overall cost of owning a home. personal car.
“The results of this study demonstrate how the long-standing passion of Europeans for their cars ends with this latest young generation that loves technology and is able to connect with friends and family anytime, anywhere,” says Marco Martina, Automotive Sector Leader by Deloitte.
Burdened by rising levels of debt and entering the labor market in the wake of a major economic crisis, it is not surprising that Gen Y is turning to the well-established European public transport market and taxis as well as emerging transport solutions such as Uber, to meet your mobility needs".
