In the ranking created by the Kpmg consultancy firm, FinecoBank was the first financial brand in Italy for the Customer Experience and the sixth overall among the big national and international brands.
The research "The era of the Customer Experience" was conducted by the Kpmg Customer Experience Center, after seven years of global surveys, on over 140 national and international brands through a sample of over 2.500 consumers. The research set out to highlight the best practices of leading companies in terms of customer experience quality, and highlighted a positive correlation between the latter and the economic results obtained by the various companies.
The study assigned a score to each reality, the Customer Experience Excellence Score, the result of the average of the individual scores assigned to the "Six Pillars", the six indicators of Customer Experience excellence: personalization, integrity, expectations, resolution, time and commitment, empathy.
“We are very proud of the result of this research obtained thanks to the 'One Stop Solution' model, capable of responding to all the financial needs of savers with a single account and an offer of advanced and easy-to-use services – commented Paolo Di Grazia, Deputy General Manager FinecoBank – A result that confirms the success of the FinecoBank model and the achievement of our goal: to satisfy the daily needs of our customers, simplifying the bank and making their lives easier. Our model is based on three pillars: operational efficiency, transparency towards the customer and innovation".
