The coronavirus is upending our eating habits. And not necessarily for the worse, on the contrary. If it is true that unfortunately we have to give up going to even the best restaurants, it is above all true that the quarantine forces us to stay at home, thus encouraging us – if only to pass the time (as long as we don't have to work anyway) – to try our hand at Kitchen. The fact that flour is the most purchased product suggests a return, for example, of homemade bread (a tradition that fascinates 32% of families), but not only that: recipes and cooking courses of all kinds and for all levels are taking over the internet these days.
Another figure confirms the return to home made: with the Coronavirus emergency, in fact, a historic trend reversal is taking place and for the first time in supermarkets, purchases of take-away ready meals drop by as much as 18%, but the collapse reaches 27% for rotisserie products. The reason is clearly the home do-it-yourself boom, whether it's out of passion or to make a virtue of necessity. The figure was processed by Coldiretti, based on data from the Coop world in the last week compared to the previous two.
It is a spending trend that had never logged in before, dictated as mentioned by the need to spend time at home: this is also demonstrated by the increase in purchases of brewer's yeast (+122%), of the aforementioned flour (+90%), of mozzarella also for making pizza ( +25%), long-life milk (+21%), tomato preserves (+17%), and finally sugar (+9%). As it happens, everything you need to make dough and desserts.
From the Coldirette survey, a moving fact also emerges: 82% of Italians is trying in every way to buy Made in Italy products to support the local economy and work, in a moment that promises to be dramatic for the whole system, including the agri-food chain. In fact, the record increase of 7,9% in food industry turnover in January should not be deceived: the shelves are safe in this phase, but managing all the risks, starting with the foreseeable collapse of exports, will not be easy.
