Bnp Paribas Real Estate focuses on the recovery of some luxury properties in the center of Rome. The company presented the Domus Aventino project in the capital, which involves the redevelopment of the three buildings built in the XNUMXs where the Banca Nazionale del Lavoro had its headquarters in the past.
Currently, work on the third building is in an advanced stage, located on the right side of Piazza Albania, at the gates of the Aventine Hill. Today, the putting up for sale of the 50 apartments in the building was announced, the delivery of which is expected by the end of 2019. Of the 150 residential units in the first two buildings, around 130 have already been sold and some have already been delivered. These are apartments of all sizes, from studio apartments to penthouses, equipped with advanced security and home automation systems for remote management of the internal systems. As far as prices are concerned, they range from around 6 to over 10 euros per square metre.
The project is part of the general strategy of the group, which plans to invest in the redevelopment of buildings in central and semi-central areas of the cities. But why bet on Rome? According to the experts of Bnp Paribas Real Estate, the Capital has enormous potential, being able to count on economic values that make major development initiatives sustainable.
In particular, the company proposes five guidelines on which to focus in order to relaunch the Roman real estate market:
- favor locations in prestigious, central and residential areas to exploit the incomparable and widespread artistic, historical and cultural heritage of the city;
- focus on redevelopment/renovation projects of existing real estate assets (and located in areas within the cities) thus contributing to the reorganization and revitalization of well-defined areas within specific neighborhoods;
- favoring innovative design and construction choices capable of guaranteeing sustainability of the intervention, lower management costs, better performance and conditions of use of the properties and thus increasing the intrinsic value of the properties;
- offer high-level supplementary services (for example security, common green areas, wellness) to improve the living experience;
- develop innovative commercial policies capable of providing added value to the buyer.
"It is the combination of these elements that, over time, has made the great European capitals, from Milan to London, from Berlin to Amsterdam, the reference point of the real estate market", conclude the technicians of Bnp Paribas Real Estate, emphasizing that Rome has the possibility of entering "this small circle of large cities where living and investing is not only a good deal, but also a good choice".
