In Jamaica, rum is also drunk for breakfast. In short, on the island of Rastafari they understand. For this the Campari group has signed an agreement for to acquire an 81,4% stake in the Jamaican company Lascelles deMercado & Co, listed on the Kingston Stock Exchange. Campari will also issue a public purchase offer to the board of directors of Ldm to buy all the ordinary and preferred shares. The acquisition price for 100% of the capital share capital of Ldm is valued at approximately 414,75 million dollars 330 million euro and the acquisition of the stake should take place in the fourth quarter of 2012.
The acquisition will mainly focus on spirit division of Ldm which includes the Appleton Estate, Appleton Special / White, Wray & Nephew and Coruba brands, along with a strong inventory of aged product capable of supporting future growth. "The Group“, reads a note, “enters the important and relevant rum category with a complete portfolio of premium brands. This operation – he continues – further improves the internationalization of Campari, significantly increasing the business outside Italy, and strengthens the spirits segment, the most important and profitable for the group”.
LDM is the third largest acquisition in Campari's history, after Wild Turkey and Skyy Spirits.
In Piazza Affari, one hour after opening, the Campari share gained more than 4%, to 5,69 euros per share.
