The upward trend of the Calzedonia group continues, managing to surpass even the pre-pandemic levels. THEthe turnover of the group, over half of which is destined for exports, last year reached 2,505 billion euros with an increase in 29,1% at current exchange rates (+30,5% at constant exchange rates) compared to 1,941 billion euros as at 31 December 2020. Compared to 2019, it recorded a growth of 3,9%.
Seven brands belong to the group
In addition to the brand that gives its name to the entire group, the Calzedonia Group also includes brands Intimissimi, Intimissimi Man e tezenis for the "intimate" sector. To these was added in 2009 the cashmere brand Falconers and, exiting the apparel sector, it also added in 2012 signorvino, with the aim of enhancing Italian wines through a short marketing network between producer and consumer.
Since 2015, the brand has also been part of the group Atelier Eme, which creates and produces wedding and formal wear. Precisely these last two brands, which had encountered the greatest penalties during the pandemic, recovered ground in 2021.
Ebitda over 760 million euros
In 2022 – they tell the Veronese Group – the focus will be on the development of Intimissimi Man and the redevelopment and modernization of active stores will continue Calzedonia, Intimissimi e tezenis.
"The investments had a value of more than 160 million euros both on the commercial front - by strengthening and renewing the retail channel and increasingly integrating it with the e-commerce channel - and on the logistics and production front, with investments in cutting-edge technologies to keep the the factories of the Group” declared Sandro Veronesi, president of the Calzedonia Group. "L'ebitda exceeds 760 million euros, an increase compared to 531 million in 2020. We are present today in 55 countries and the group intends to pursue a consolidation policy in the main European markets; while the openings also continue in the US market”, concludes Veronesi.
Over 5000 points of sale, of which over 3000 abroad
In 2021, the group opened 176 new points of sale, of which 139 abroad, bringing the total to 5.076 points of sale operating with the brands of the Veneto group, of which 3.288 abroad and 1.788 in Italy.
Last year Matthew Molon who held the role of Head of Omnichannel Customer Experience & E-commerce of the Calzedonia group, moved to the Ovs group. Since January XNUMXst of this year, the Calzedonia Group has instead entrusted to Simple Agency digital media management, already operational in the group since 2017 for digital performance activities for ecommerce and data-driven services.
