Ferrari is the most influential brand in the world. This is certified by the annual 2014 ranking by Brand-Finance on the 500 most "powerful" brands which, just like last year, sees the Prancing Horse soar ahead of giants such as Coca Cola, second, and PwC, which closes the podium, as well as Google and Disney.
More than a simple brand, a real cult: "Ferrari inspires an almost religious devotion" reads the Brand-finance ranking: "The prancing horse on a yellow background is immediately recognizable all over the world even where there are not yet streets".
Behind the podium, the top ten is made up in order of McKinsey, Google, Unilever, Hermes, Rolex, Red Bull and Walt Disney. Despite leading the influence ranking, the Ferrari brand remains, however, far from the top in terms of value, finishing in the 350th position in the relative ranking, led by Apple.
“It is a recognition that gives us great pleasure”, commented the president of Ferrari, Luca Cordero di Montezemolo, during the inauguration of the new Enzo Ferrari museum in Modena. On the occasion, the president of the group announced the board meeting to be held this afternoon, in which the "extraordinary results of the company in 2013" will be approved. The car manufacturer, announces Montezemolo, "has broken all records for economic results".
