Yoox's stock shines in Piazza Affari, which in mid-afternoon manages to gain more than four percentage points, reaching a new one all-time high at 30,23 euros.
The buying wave was triggered by the news of theentry of the Brioni brand into the joint venture established in August 2012 with the Kering group to manage the single-brand online stores of numerous luxury brands.
From today, therefore, the number of online stores managed by the joint venture rises to seven: alexandermcqueen.com, balenciaga.com, bottegaveneta.com, ysl.com, sergiorossi.com, stellamccartney.com – all active since June 2013 – and, precisely, brioni.com.
