Black Friday is approaching, the day invented in the USA and dedicated to online shopping, including discounts, promotions and first Christmas purchases, which this year falls on Friday 23 November. Fashion has also infected Europe and Italy, but which products are most bought by Italians during World E-Commerce Day? Whichchoose.it, a site that compares prices and reviews products, and has become an online reference point for all those who do not know which product to choose, tells how it went on the occasion of Black Friday last year and anticipate what should be the most popular purchases of this year.
As expected, the sectors most appreciated by Italy are two: home care and consumer electronics. Robot vacuum cleaners (i-robots), cordless electric brooms, tablets and smartphones have conquered the Italians, who have spent on average 61 euros, concentrating their purchases above all in the evening slots, between 18 and 22 pm. The datum that catches the attention is certainly the male attention towards products related to personal care and home care. Surprisingly it is the iron the product that conquered Italian men, followed by the juice extractor, and finally by the electric broom. These data show that men are also attentive to the care of their homes and, why not, more and more to their image.
Research has revealed that something also changes according to age. In fact, if young and very young people have bought hi-tech products, such as tablets, Bluetooth headphones and smartphones, the closer we get to Generation X, the more products for the home and personal care (electric broom, straightening brush, vacuum cleaner, extractor of juice and mixer) to prevail. What did the over 65s buy instead? If it is true that fears for one's health increase with advancing age, we find them in the first places the pressure gauge.
From North to south what has changed? In reality, the research shows homogeneity throughout the peninsula, with some differences only in central Italy. The choices in the North and South are varied and include the aforementioned home care solutions (robot vacuum cleaners, electric brooms, irons and vacuum cleaners), tablets and mixers; while in the central regions they won instead i food products, such as the juicer and the coffee machine.
What are the trends for 2018? According to the research of Whichchoose.it, technology will dominate. Italians should direct their purchases towards hi-tech products such as smart speaker, an increasingly requested product that can simplify everyday life, SmartWatch, wireless headphones e Smart TV and surprisingly also a beauty product, the pulsed light epilator. But that's not all: again this year, like last year, the cordless electric broom and robot vacuum cleaner are confirmed in the shopping list. All ready, November 23, to unleash hell?
Surely the juice extractor is one of the appliances that will dominate Black Friday but also among Christmas gifts.