In May 2019, the AIRC Foundation for Cancer Research and Banco BPM signed an exclusive agreement for five years, during which Banco BPM will work alongside AIRC as an institutional fundraising partner in support of scientific research and dissemination of correct information on the prevention, diagnosis and treatment of cancer.
On the occasion of the Research Days, from 2 November and while stocks last, in the 1.740 branches of the Bank, it will be possible to receive the Research chocolates, against a ten euro donation to support the work of young researchers; a gift for loved ones and, at the same time, a way to help the AIRC Foundation make cancer ever more curable. Alternatively, as already happened last May on the occasion of the appointment with the Research Azalea for Mother's Day, thanks to the support of Amazon.it it will be possible to give and treat yourself to the Research Chocolates. The branches of the Bank will, for the occasion, be dressed up with the poster of the initiative; on the screen of all ATMs a message will be dedicated to the fundraising campaign as well as on the account statement at the end of October, as well as being widely highlighted on the Bank's social channels.
This partnership is part of Banco BPM's broader vision of social responsibility, which sees the Bank's active participation in all those initiatives aimed at creating sustainable value over time as well as promoting the development of the territories in which it operates. The progress of scientific research, which AIRC has been promoting and supporting for over 50 years, meets a primary supporter in Banco BPM, who is convinced of the value of this initiative for the community and for the country's development.
“Supporting the AIRC Foundation means sharing values and objectives, first of all the importance of supporting scientific research and its dissemination. The projects and events that our Bank supports have found ample response in the involvement of colleagues and their families, but also in that of customers and the local communities in which we operate. We are proud of the partnership with AIRC, which bears witness to our Bank's willingness to be alongside the excellence of our country in all sectors", he comments Joseph Chestnut, Chief Executive Officer of Banco BPM.
"The awareness of the centrality that scientific research plays in everyone's health and future is, today, more widespread than ever" - he declares Niccolò Contucci, General Manager of the AIRC Foundation – “We are therefore particularly grateful to Banco BPM for having already sided with AIRC, its researchers and cancer research over a year ago. The knowledge and treatments available today are the result of decades of studies and investments in support of the best researchers, which is why it is essential to continue to support their work with confidence, to build together an increasingly cancer-free future".
The partnership brings added value to strategic areas for the mission of the AIRC Foundation: through i major fundraising events Banco BPM helps to support the research on female cancer and pediatric cancer, the training and specialization of young oncology talents Italian, the disclosure of knowledge on the topics of cancer prevention and treatment and the information of citizens on the results and progress of research. Finally, the Bank undertakes to actively involve all its stakeholders – employees, customers, partners – in raising funds for AIRC.
In addition to the Research Days, Banco BPM also supports the other national campaigns of the AIRC Foundation: the Health Oranges in January and the Research Azalea in May, confirming its commitment with the active involvement of colleagues and customers.
