“If it is your bank, you recognize it immediately”. This is the claim of the new omnichannel advertising campaign by Bank Ifis which puts entrepreneurs at the center. Active in the most diverse sectors – from manufacturing to furniture, from transport to construction – the subjects tell why they choose Banca Ifis as a financial partner for the development of their business.
The new advertising campaign is signed by Independent Ideas. It is planned by Zenith, the media center of Publicis Groupe, the holdling that also controls Independent Ideas, recently chosen by the institute in place of Media Club.
"This campaign represents the new stage of a journey that began with the rebranding two years ago and continued last year with the #SmartBankSmartChoice spot aimed at Italian businesswomen and entrepreneurs - he said Rosalba Benedict, Director of Communications, Marketing and External Relations of Banca Ifis -. We wanted them to be the protagonists and that through their voices they could tell the distinctive elements of the Bank in which they identify".
"In a moment of extreme uncertainty and complexity like the one we are all experiencing, I believe it is particularly important to build strong and effective relationships between agency and client: the one with Banca Ifis is a successful collaboration between a large and growing company in our country and a solid and structured group like Publicis Groupe”, he commented Alberto Fusignani, CEO of Independent Ideas.
Banca Ifis has allocated a total investment of 1,4 million euros, broken down as follows: traditional TV 58%, digital 24%, print 11%, radio and digital radio 7%. Zenith's planning envisages 9 weeks between May and October on television, with more than 700 commercials a week, online displays and videos on finance and information sites with a data-driven approach and coverage of the most relevant social channels, radio for 6 weeks between May and October, on traditional radio and digital radio, and in the main national newspapers.
