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ISIN code: DE000ZAL1111
Sector: Retail
Industry: Internet retail
Zalando's shares are listed on the German market on the Frankfurt Stock Exchange under the ticker ZAL.
View the stock's listing history on the Frankfurt Stock Exchange
Company Description
Zalando SE is a German company specializing in fashion industry and online sales. Founded in 2008 in Germany, it is headquartered in Berlin. Zalando SE, originally known as Zalando GmbH, is one European company.
It offers its service in 17 states of Europe.
Zalando is listed on the Frankfurt Stock Exchange since 2014.
Zalando is one of e-commerce of the fashion sector best known everespecially at the European level; is a leader in the online sale of shoes, clothing and accessories for men, women and children.
It has approximately 13.763 employees.
At the end of 2019, Zalando reached 31 million active users on its platforms.
Most of the sales are made in Austria, Germany and Switzerland with a turnover of 45,9%. The remainder is divided among other European states.
Through online sales it generates about 86% of its turnover. It has some physical stores and another site, Zalando privè where it offers more exclusive services.
In 2019, turnover was 6.483 billion euros with a net profit of 99.7 million.
the shareholders, as of April 2021, it is composed as follows:
- Kinnevik AB (20,71%)
- Baillie Gifford & Co (11.31%)
- Blackrock (3.22%)
- Vanguard (2.89%)
- T. Rowe Price Group (4.80%)
- Anders Holch Povlsen (10.01%)
- AKO Capital (2,93%)
- Allianz Global Investors GmbH (2,87%)
- Founding members (5,39%)
The rest is given by the stock market (about 38%).
Economic and financial analysis of the company
Zalando was created in Germany in 2008 initially with the name of Ifansho by Robert Gentz and David Schneider, initially inspired by American business. It mainly sold footwear and then expanded into all clothing sectors.
Since 2009, it has begun to expand beyond the German borders, opening its activities in Austria, France and the Netherlands.
In 2011 it arrives in Italy, Great Britain and Switzerland. Later it also expands to Scandinavia, Belgium, Poland and Spain.
Acquired, in March 2017, the German basketball shoe company Kickz.
From 2018 it entered the cosmetics market in Germany, Poland and Austria, also opening a specialized shop in Berlin.
Profits in this sector have grown the most in recent years.
Over the years, in addition to online sales, expansion through physical stores also began, especially in Germany.
In 2015 it opened its first hub in Italy in Stradella in the province of Pavia, and at the beginning of 2020 its second logistics center in Nogarole Rocca, in the province of Verona.
Zalando has made a few choices over the years partnerships. In 2016 with Google launched a project called “Project Muze”. The project consists, through artificial intelligence, of creating your own style of clothing linked to your personality. In 2017 he signed an agreement with the Danish company Bestsellers, specialized in fashion, to create an online platform for shops and which allows you to make purchases of clothes and accessories.
In Italy it has partnered with Poste Italiane allowing the possibility of making returns with SDA.
Zalando's return policy is one of the company's strengths. Unlike many other companies, Zalando allows free returns up to 100 days after purchase.
Among its major competitors in the field of e-commerce are Amazon, Sarenza and Spartoo.
Zalando is a constantly growing company. The company also plans investments for improve logistics and e-commerce technology. He has put up around 300 million to invest in these innovations.
Zalando's goal is to increase users' spending amounts on the platform.
Another goal is to improve Zalando Plus, the prime of Zalando, which allows you to get faster shipments at no cost if less than € 24,90 and to introduce it on the whole European market.
Since March 2020, Zalando's shares have had an exploit, reaching its all-time highs. Currently the value of the shares is €83.