Coca-Cola shares, KO share prices on the Stock Exchange

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ISIN code: US1912161007
Sector: Non-durable consumer goods
Industry: Beverages: non-alcoholic

Coca-Cola shares are traded on the NYSE US market under the ticker KO.

View the stock's NYSE listing history

Company Description

The Coca-Cola Company is a company of drinks. The Coca-Cola Company (known simply by its parent product name Coca-Cola) licenses and markets trademarks of soft drinks, mostly fizzy drinks and a range of still drinks, such as flavored waters, juices and juice drinks, ready-to-drink teas and coffees, sports drinks, dairy products and energy drinks. In addition to the sale of beverages, the other sector on which its business is based is thebottling.

Coca-Cola is one of the largest producers and distributors of soft drinks and syrup concentrates in the world. Owns or licenses and markets beyond 500 brands of soft drinks. It sells its products in more than 200 countries around the world.

The headquarters is at Atlanta (Georgia), in the United States of America.

It is listed on the New York Stock Exchange (NYSE) since 1919 and is a member of both the Dow Jones Index and the S&P 500.

It has 100.200 employees.

The distribution of sales of Coca-Cola products is divided as follows:
– 27% in the United States
– 27% in Mexico, Brazil, Japan and China
– 46% in the rest of the world

Il turnover in 2020 it was $33,01 billion with a net income of $7,76 billion.

Among the major shareholders of Coca-Cola Company we find:

• 9,28%, Berkshire Hathaway Inc.
• 7,47% The Vanguard Group Inc.
• 4,31%, Blackrock Fund Advisors.
• 3,97%, State Street Corporation.

The company slogan is «Taste the Feeling».

Economic and financial analysis of the company

Coca-Cola was invented by the pharmacist John Stith Pemberton, in 1886, when a Prohibition law was imposed in Atlanta. Pemberton thus began to develop a soft drink initially as a remedy for headaches and fatigue.

The name Coca-Cola was conceived by a partner of Pemberton, frank mason robinson, from the combination of the two main ingredients: the coca leaves from South America and the flavoring cola nuts, sources of caffeine. Pemberton first advertised the drink on May 29, 1884 in the local newspaper.

In 1887 Pemberton sold the rights to his company to Asa Griggs Candler who incorporated it in 1888 into the Coca-Cola Corporation. Candler in turn sold the exclusive rights to bottle Coca-Cola in most of the United States to three entrepreneurs from Chattanooga (Tennessee): Benjamin F. Thomas, Joseph B. Whitehead and John T. Lupton, founding the Coca-Cola Bottling Company for 1 dollar. In 1906 the Pure Food and Drug Act went into effect and the level of cocaine was reduced, and subsequently eliminated from the production process. In 1919, Candler sold the company to the Atlanta banker Ernest Woodruff.

During the war, Coca-Cola provided its drinks to soldiers for free. Coca-Cola thus installed numerous plants across the borders to ensure the regular availability of the drink to the soldiers. It was the beginning of its expansion. The drink's popularity exploded, with soldiers returning from war wanting to continue enjoying it.

Due to the difficulties of shipping Coca-Cola concentrate to Nazi Germany, a new drink was created which was called Fanta.

In the 30s Robert W. Woodruff became president of Coca-Cola, running the company until his death in 1985.

In 1950, Coca‑Cola became the first product to appear on the cover of the magazine Time.

In 1959 it achieved distribution in 100 countries with a network of 1.700 bottlers.

In 1960 he acquired the company Minute Maids. The 350ml can was created to facilitate consumption and in 1961 the Sprite was born.

In 1976 The Coca‑Cola Company and the FIFA sign the very first commercial agreement between a company and an international sports association.

From 1978 he began to use PET (polyethylene terephthalate) in his packaging.

In 1982, Coca-Cola acquired Columbia Pictures and Columbia Pictures Television, which it owned until 1989, when they were sold to Sony Corporation. Diet Coke is introduced.

The collaboration with Walt Disney grows stronger and the two companies sign a marketing agreement in 1985. The formula of Coca‑Cola is changed for the first time in 99 years. The "New Coke" was born. The new drink was the subject of fierce protests from consumers so much so that the company retraced its steps by returning to the original formula which was renamed "Coca‑Cola Classic".

On May 8, 1986, Coca‑Cola celebrates its 100th anniversary with a worldwide party in Atlanta. The is created Coca‑Cola Scholars Foundation which becomes a joint program between the company and The Coca‑Cola Bottlers' Association. 

For the 1992 Olympics, a new energy drink is presented, the Powerade, which becomes the official sponsor of the event.

In 1995, he bought the herbal drink brand Barq's.

In 1998 Coca-Cola announces a centennial partnership with the NBA (National Basketball Association).

In 1999, it acquired the Peruvian soft drink Inca Kola and Schweppes drinks.

In 2001 Coca‑Cola Company e Nestlé create a new company, the Beverage Partners Worldwide, to market ready-to-drink coffee and tea. It is also created Simply Orange Juice Company.

In 2005 he made his debut on the world stage Coca-Cola Zero, zero calories and Coca‑Cola taste.

In 2006 he decided to enter the world of Italian mineral waters by acquiring the mineral water company Fonti del Vulture (then called "Traficante"), from Rionero in Vulture (PZ), launching theLilia water.

In 2007 he acquired Energy Brands Inc. (glacéau), producer of vitaminized and energizing waters and acquired Fuze Beverage by founder Lance Collins and Castanea Partners for an estimated $250 million.

In 2009, the PlantBottle PET packaging was introduced. Made in part from materials derived from plants, PlantBottle plastic bottles are totally recyclable.

On August 31, 2018 buy Costa Coffee by Whitbread for £3,9 billion.

In September 2019 Coca-Cola Italia buys the Lurisia, historic mineral water and soft drink company, for an agreed value of 88 million euros.

Coca-Cola Company owns equity stakes in 51 non-consolidated companies, including bottlers, canneries and distribution operations, which account for approximately 58% of total production.

At the end of 2019, the group had over 137 production sites worldwide.

Coca-Cola markets more than 500 brands in over 200 countries, including the main brands we find:

• Alhambra – Water for sale in the USA.
• Appletiser – Apple drink.
• Aquabona – Mineral water for sale in Spain
• Aquarius – Sports drinks.
• Bacardi Mixers – Drink produced in collaboration with Bacardi.
• Burn – Energy drink sold in Europe.
• Cherry Coke
• Chinotto – Chinotto
• Chinotto light 
• Coca-Cola
• Coca-Cola Citra
• Coca-Cola Light
• Coke with Lemon
• Coke with Lime
• Coke with Raspberry
• Coca-Cola Zero
• Coke II
• Dasani – Mineral water.
• Diet Cherry Coke
• Diet Coke/Coke diet
• Diet Coke Black Cherry Vanilla
• Diet Coke Citra/Coca-Cola light Citra
• Diet Coke Plus
• Diet Vanilla Coke
• Fanta 
• Fuzetea
• Lilia
• Minute Maids
• Multivitamins
• NOS Energy Drink
• Oasis
• Powerade
• Raspberry Coke
• Refresh Tea
• Rockstar
• Sprite 
• Stella Artois
• Vanilla Coke

The Coca-Cola Company boasts a record 58 consecutive years of increasing dividends. It is one of the companies that has recorded the most stable growth trends. The company has always increased its dividend, even during recessions. 

From the mid-2s until the end of the century, shares had a significant increase from a quotation of 40 dollars to about XNUMX dollars a share.

Before the pandemic crisis, shares had reached $60 a share.

The shares are currently trading at around $55.