Primitivo, Negramaro, Nero di Troia. Anyone who loves good wine cannot fail to know the products from the splendid Apulian lands, among the best existing in Italian enology.
Yet despite the fact that the vineyards of the Region led by Michele Emiliano are among the most famous in the world, for some they may not be "photogenic" enough. Otherwise it would not explain why, in the brochure used to promote Apulian wine at the 22nd edition of ProWein in Düsseldorf (Germany) held from 19 to 21 March, the Department of Agriculture used as the cover image a vineyard in Santiago de Chile, obviously passed off as the land of Puglia.
A gaffe of enormous proportions that obviously could not escape those who, between a few laughs and a lot of disbelief, found themselves leafing through the advertising material, realizing that the mountains depicted in it are on the other side of the world.
It was to immediately notice the "fake". the specialized site Winenews, according to which, the Milanese communication agency to which the institution led by Michele Emiliano would have entrusted, following a tender, would have been purchased by the Shutterstock archive which, consulted, immediately reveals how the vineyard is instead located in Napa Valley, Calif.
The matter was commented by the Regional Councilor, Leo DiGioia, which from the Vinitaly currently in progress, informs that: "In this story we are the injured party: we will verify if there is the possibility of asking for damages from the agency that took care of the graphics".
Apparently, therefore, the Italian public bodies with photos, brochures and advertising campaigns do not get even one right. After the Fertility Day campaign promoted, amid countless controversies, by the Ministry of Health and the sexist and stereotypical poster used for the G7 in Taormina, now comes the gaffe of the Puglia Region. Mal common means joy. Or maybe not.
