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Electric car: the Norwegian record and the challenge to Tesla

The Scandinavian country closed a record 2019, with electric cars accounting for 42,4% of sales and which in 2020 could represent 60% of the car fleet – The goal is to reach 100% in 2025, also thanks to new models – VW's counteroffensive starts

Electric car: the Norwegian record and the challenge to Tesla

Norway, as we know, is the country with the highest presence of electric vehicles, in proportion to the population. Only in 2019, according to data released by the Norwegian Road Federation, fully electric cars in the Scandinavian country they accounted for 42,4% of sales, an absolute record worldwide, going from a market share of 5,5% in 2013 to over 30%. Oslo has set itself the ambitious goal of becoming the first country on the planet to end the sale of fossil fuel cars by 2025, and has therefore long ago decided to exempt battery-powered vehicles from taxes imposed on petrol and diesel engines .

Even for 2020, forecasts in this regard are rosy: this year, as many as six out of 10 of all new cars sold in Norway could be fully electric, according to Volkswagen, which is preparing to launch several models in 2020. This in fact, it will be the year of the great challenge to Tesla: in 2019, Elon Musk's house was the great protagonist of the 30% growth in demand for electric vehicles in Norway. Only the Model 3 has an 11% market share, but now Tesla's near-monopoly is undermined by other competitors, starting with Nissan but also by European brands such as Opel, Peugeot and Fiat itself with the electric 500.

Entry into a thriving market such as Norway could also lead to a drop in prices, given that from one recent analysis conducted on a global level, it turned out that the electric car costs on average more than 10 years ago, especially in the USA and Europe (while in China it costs half as much and in fact Tesla announced a 9% drop in prices there), and that prices will also drop in the old continent only when cheaper vehicles increase their market share such as the electric Fiat 500, the Opel Corsa-e, the Peugeot 208-e or the electric Mini. After all, in Norway itself where it is now widespread, Tesla's Model 3 still costs the equivalent of 43.721 dollars.

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