Travel ideas and thematic itineraries to attract passengers and increase tourism in Italy, especially from abroad. This is the objective of 'Discover Italy', the new editorial platform launched by Alitalia in collaboration with the Italian Touring Club and Gambero Rosso.
The new inspirational portal, which aims to promote the Belpaese and its excellence, was presented today, in the historic Milan office of the Italian Touring Club, by Alitalia's Chief Commercial Officer and Revenue Management, Fabio Maria Lazzerini, by the President of Touring Club Italiano, Franco Iseppi, and by the President of Gambero Rosso, Paolo Cuccia.
Thanks to the authority and proven experience of Touring Club Italiano and Gambero Rosso, the new Alitalia portal offers original and quality content, offering the visitor an emotional account of the typical features and uniqueness of the various Italian tourist resorts.
'Discover Italy' is a multilingual and multichannel digital platform; contains information, advice, guides and travel experiences and offers a careful and wide selection of destinations in our country. The different thematic itineraries with which each locality is narrated range from food and wine to architecture; from cinema to popular festivals; from lifestyle to sport. All declined in an original and emotional way, with a contemporary cut and personalized proposals for different types of travellers. Editorials, recipes, suggestions on the best experiences to live, tutorials, photos, videos, tests and other interactive contents: these are the tools with which the Italian territories are told on 'Discover Italy', with a view to continuous emotional involvement of the user. Furthermore, a topic search tool will help the traveler to be inspired in choosing their next holiday in Italy. Alitalia special offers are always available for each destination to fly from abroad to the tourist destination consulted.
“With 'Discover Italy' we are starting the process of transforming our site into a new digital platform with dedicated and personalized content. The goal is to attract more tourists to our flights, above all from abroad, and to promote Italian destinations in an engaging and emotional way”, declared Fabio Maria Lazzerini. “I want to thank the authoritative partners of this project, Touring Club Italiano and Gambero Rosso, because through their important contribution we have managed to package an innovative and high quality product, which has infinite margins for development. Alitalia has the ambition to increasingly be the gateway to Italy for millions of tourists from all over the world. An aspiration that will produce important and beneficial effects on the economy of a country whose fundamental asset is tourism”, added the Chief Commercial Officer and Revenue Management of Alitalia.
“We have worked for a long time to be partners in this agreement that we have shared – said Franco Iseppi, President of the Italian Touring Club – aware that it is essential to authoritatively promote the excellence of our country. Italy is one of the countries in Europe richest in biodiversity, territorial distinctiveness, quality of gastronomic goods, landscape attractiveness, cultural heritage. It is a unique country in the world and deserves to be known, promoted and valued. The precious collaboration with partners who are authoritative players in the Italian system ensures that we achieve our goal".
“The latest data from the tourism sector – declares Paolo Cuccia, President of Gambero Rosso – confirm the attention and growing interest in Made in Italy food and wine and how this has become a motivational boost for incoming to our country, covering the same importance of history, culture and archaeological heritage that attract millions of tourists every year. Italy is incomparable for the extraordinary presence of excellence linked to the territories, unique in their landscapes and biodiversity. Gambero Rosso, which confirms itself as a point of reference in the sector, is proud to be part of this project together with the prestigious partners Alitalia and the Italian Touring Club".
The 'Discover Italy' editorial platform was created by SHADO, the H-FARM media company, a reference point for innovation and the first reality in Italy able to support the creation of new business models and the transformation and education of young people and Italian companies from a digital point of view.
To visit 'Discover Italy' just type discoveritaly.alitalia.com.
