In the proliferation of sites E-commerce and the multimedia world in general, a sector in rapid and continuous expansion and ascent is that of the web to print which, borrowed from English, means online typography. Going specifically, it means that beyond the traditional channels of printing houses, you can turn to the web and, sitting comfortably in your studio, office or home, you can print advertising material in absolute autonomy.
One of the major players in the online typography world it is without a doubt stampprint, which through its website stampaprint.net makes available to its customers and the digital population all its experience accumulated over all these years. We interviewed them to better understand in which direction the world of typography is moving.
Through the web to print it is possible to print any type of product that can be used for an effective advertising, promotional or social campaign. In addition to items such as leaflets, flyers, posters, brochures, there are categories dedicated to office supplies, gadgets and personalized clothing.
“The stampaprint.net site – assures its administrator Davide Rossi – is constantly updated and new products are added almost daily to meet the growing demands of the market”. A market made up of companies, but also of graphic studios, small printers and communication agencies, which in turn can "fish" from Stampaprint's very deep catalogue.
Another aspect that characterizes the web-to-print is the ease of use of the service. Inside stampaprint.net, for example, we find images and descriptions that describe the items on sale and also the preparation of the file is intuitive thanks to online drawing tools.
La procedure is very simple, whether they are private newcomers to printing and even more so for professionals in the sector such as graphic studios for example.
In case you need some more knowledge, each product on the site is accompanied by detailed graphic instructions and very clear layouts, which help the end user to create the file.
“As a last resort – explain from Stampaprint -, in the event that the customer has particular needs and is completely ignorant of graphic notions, our graphic department enters the field which, with always innovative and original ideas, prepares a graphic file according to the customer's needs".
I prices, decidedly more aggressive than the traditional market, are the result of great economies of scale which are applied by leveraging the multitude of daily orders that are entered. A workload manageable only thanks to a painstaking organization that also allows you to print your product and receive it in less than 24 hours.
It is also necessary to underline that i competitive prices they are not synonymous with cheap quality.
“The high quality workmanship of the finished product is one of the cardinal principles – explain Stampaprint again – one of the cornerstones on which we have based our foundations, gaining more and more credibility in the market over the years”.
Quality, purchasing experience, affordability are therefore the elements that are pushing online typography more and more, completing that binomial between print and digital that was difficult to imagine until a decade ago.
