La provocation, this time, passes through the screen. The story of Renzo Rosso comes to the cinema through artificial intelligence with "be brave“, the documentary film directed by Francesco Carrozzini and produced by Lorenzo Mieli and Mario Gianani's Our Films. Presented on September 10th as a world premiere at the 83rd Venice International Film Festival, in the Official Selection, the film tells the story of the founder and president of the OTB group through an expressive choice that evokes the spirit of its protagonist.
Artificial intelligence to tell the story of Renzo Rosso
Entirely made with AI, “Be Brave” brings one of the most debated tools of the moment to the center of the biographical narrative. Carrozzini uses it to construct a portrait of Rosso described as original and uncompromising, maintaining full creative control over all elements of the film. The technology thus becomes part of the language chosen to showcase the entrepreneur. At its core, it delivers a message to the younger generation, embodying Rosso's call to overcome conventions and fears. "Break every rule. Don't be afraid."
An exhortation consistent with the identity of OTB, an acronym for "Only The Brave." The group includes Diesel, Jil Sander, Maison Margiela, Marni, and Viktor & Rolf, controls Staff International and Brave Kid, and holds a stake in the American brand Amiri. With over 7.000 employees worldwide, it combines support for international creativity with a focus on technology, business sustainability, and social activities through the OTB Foundation.
Cinema, music and fashion meet in the Sala Grande
The preview at the Palazzo del Cinema The event, along with the film's team, brought together leading figures from the entertainment, fashion, and business worlds. Present in the Sala Grande were the director of the Festival, Alberto Barbera, the president of the Veneto Region, Alberto Stefani, and the mayor of Venice, Simone Venturini. Guests also included Matthew Modine, Fiorello, Achille Lauro, and Claudia Gerini, along with Melissa Satta, Elena Santarelli, Fabio Rovazzi, and Sangiovanni. The fashion world was particularly well represented, with Carlo Capasa, president of the National Chamber of Italian Fashion, and the creatives of brands associated with OTB.
The screening was attended by Glenn Martens, creative director of Diesel and Maison Margiela, Meryll Rogge for Marni, Simone Bellotti for Jil Sander, and Mike Amiri, founder and creative director of the eponymous brand. Also in attendance were top model Natasha Poly, entrepreneurs Federico Marchetti and Horacio Pagani, star Eleonora Abbagnato, and Deborah Compagnoni.
The party at the Arsenale with Anyma
After the screening, the The evening continued at the Venice Arsenal with a party for two thousand people. Guests of the preview and fans who arrived from all over Italy gathered for the Anyma's performance, stage name of DJ and producer Matteo Milleri (son of EssilorLuxottica CEO Francesco Milleri).
