Milano is getting ready. She can be seen on the street with the splendid models, "disguised" by hats, goggles and supersized dresses. You notice it from the traffic, which always increases on these occasions. You can feel it from the bodyguards on the doors of the numerous venues involved. It's fashion, baby! As a well-known film would say. The parades of Milan Fashion Week and trade fairs I am arriving in september. Here is the calendar.
The fashion fairs in September bring together 3.500 brands, over 45.000 buyers are expected
Le trade fairs, between 9 and 21 September, offer eight appointments, as tradition in the Rho exhibition center, with a green thread that weaves them all together: the color of sustainability, which refers to practices of selection of raw materials and production attentive to the environment and people, but also linked to digital transformation, industry experts say. There will be approx 3.500 marks, in del% increase 10 compared to 2022, attracting well 45.000 buyers Worldwide. In addition to European companies, coming in particular from France, Spain, Germany and Turkey, Indian, Japanese and Chinese exhibitors will also be present at the various events.
From glasses to jewels and accessories, from leather to weddings: almost half of the companies from abroad
To open the marathon from 9 to 10 September will be DaTE – Shaping Avantgarde, the dedicated event to eyewear. Afterwards, from 15 to 18 September, the Fieramilano Rho pavilions will host Homi Fashion&Jewels, the event dedicated to the worlds of ( contact with moisture can dull the shine )., clothing and fashion accessories. “This edition will see the presence of 262 companies, 48% coming from abroad. For the first time, in addition to the autumn/winter collections, some exhibitors will also bring capsules for the spring/summer” he says Simone Greco, director of events of Fiera Milano Spa, as Fashionnetwork reports. “Among the main innovations, the new section of contemporary jewels, which will bring together 27 companies, half of which are foreign, with their proposals for unique pieces and limited series. We believe that the task of a fair is also to scout among lesser-known realities and give them visibility. Another news, Yes Bride Italy will be present at Homi Fashion&Jewels with a proposal of ceremonial dresses”.
Partially superimposed on Homi Fashion&Jewels, the international exhibition of Micam footwear, the appointment dedicated to leather goods and fashion accessories Mipel e TheOneMilano, the outerwear and haute à-porter show.
“For this edition of Mipel we can count on the presence of 180 brands, 70% of which are Italian, on an exhibition area of over 4.000 m2024”, says Claudia Sequi, president of Assopellettieri since the end of July. “As always, there will be our Trends area and the section curated by Mirta with selected brands and designers. For the February XNUMX edition we are preparing something new: a new sector dedicated to Travel&Business”, reports Fashionnetwork. Elena Salvaneschi, CEO of TheOneMilano says they will have "about fifty exhibitors, half international, within which there is a collective of Chinese companies born during or immediately after the pandemic, which operate according to the principles of sustainability and traceability of the supply chain . In fact, many Chinese students from the major international fashion schools have returned to work in their country after their studies, bringing this new approach. We have always worked with China and now we are embarking on this new path of rapprochement between the two cultures.
The series of fairs dedicated to fashion will end with the three appointments scheduled from 19 to 21 September: Lineapelle, the international exhibition dedicated to the leather, accessories, components, synthetics, fabrics and models for footwear, leather goods, clothing and furniture sectors; Mipel Lab, the exhibition format dedicated to the sourcing of high-level leather goods, in which international brands and designers meet the main Italian producers; And Simac tanning tech, international exhibition of machines and technologies for the footwear, leather goods and tanning industries. “Lineapelle has always been the international reference fair for the sector. In this edition we will have 1.337 companies from 48 countries, divided into 5 exhibition sectors and 60% Italian. We expect a turnout in line with that of February, with about 25.000 visitors”, explains Fulvia Bacchi, CEO of Lineapelle. “Among the planned innovations, a series of seminars on sustainability and workshops related to craftsmanship, for example on working leather with glass and wood for interior design. Furthermore, for the first time we will organize fashion shows at the fair, in addition to the events and installations that we usually create at the Spazio Lineapelle in the center of Milan".
Fashion Week: 62 physical shows, 4 of which digital
But Fashion Week par excellence is above all parades, where the collections will be revealed from 19 to 25 September womens is preferably used for Spring / Summer 2024.
There will be 62 physical fashion shows, up from 54 last February, including four digital. In addition there will be events, presentations, parties and exhibitions. An edition featuring numerous novelties and debuts, including Peter Hawkings' first collection for Tom Ford and Sabato De Sarno's for Gucci, as well as Simone Bellotti's collection for Bally and The Attico's first catwalk event.
From Tom Ford to Sabato De Sarno at the Moschino anniversary
Industry experts see as one of the key events precisely that of Tom Ford, which has chosen the Lombard capital to inaugurate the new chapter of the American brand on Thursday 21 September. After the acquisition of the brand by the giant Estée Lauder and the retirement of its homonymous founder, the creative direction was entrusted to the one who was Ford's right hand man, Peter Hawkings, while the group Ermenegildo Zegna it manages its entire prêt-à-porter business under license.
Another highly anticipated event will be the first fashion show of Sabato De Sarno for Gucci, Sunday 24 September, which should lay the foundations for the relaunch of the main brand of Kering group. The new creative director will unveil the new Gucci aesthetic after eight years under the aegis of Alessandro Michele.
A very important third is added on Thursday 21st: the parade of theanniversary of Moschino. Deprived of a creative director following the departure of Jeremy Scott last March, the Italian fashion house has called on four of the most influential designers of the moment (Carlyne Cerf de Dudzeele, Katie Grand, Gabriella Karefa-Johnson and Lucia Liu), to conceive a very special collection and thus celebrate his 40th birthday.
Among the other appointments to follow on 23 September is the first fashion show of The Attico. The Italian luxury ready-to-wear brand, considered one of the coolest around, was launched in 2016 by Gilda Ambrosio and Giorgia Tordini and is 49% owned by Moncler boss Remo Ruffini through the Archive company.
Among the new features, on Sunday 24th there will be the first Milanese fashion show by the Nigerian designer Papa Oyeyemi, founder in 2007 of the androgynous Maxivive brand which stands out for a creative fashion of great richness in terms of materials, cuts, details and finishes, where the African influences they are only mentioned.
And then of course the big brands: such as Versace, Fendi, Roberto Cavalli, Etro and Diesel, with a show open to the public on Wednesday, Max Mara and Prada on Thursday, Dolce & Gabbana, Ferragamo, Missoni and Bottega Veneta on Saturday and Giorgio Armani on Sunday – with smaller and young designers. Of note is Walter Chiapponi who will present his latest collection at Tod's.
As with previous editions, each show will be broadcast in live streaming on the official channels of CMNI, accessible to all.
