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ISIN code: CH0012255151
Sector: Durable consumer goods
Industry: Other specialty consumer products
Le actions of Swatch Group are listed on the Zurich Stock Exchange under the ticker UHR.
View the stock's listing history on the Six Swiss Exchange
Company Description
The Swatch Group is a Swiss company active in watch industry. Swatch engages in the design, manufacture and sale of finished watches, jewellery, movements and watch components.
The Swatch Group SA is the world's largest producer of finished watches; with around 25% of world watch sales, it is one of the leading groups in the sector.
Almost all the components needed for its watches are produced by the company. It also supplies movements and components to other companies. It owns 30 production companies and around 150 production sites in Switzerland.
In addition to the Swatch brand, from which the company name derives, others are part of the group 18 watch brands: Blancpain, Breguet, Harry Winston, Certina, Léon Hatot, Glashutte Original, Hamilton Watch Company, Jaquet-Droz, Longines, Balmain, Mido, Omega, Rado, Tissot, ETA SA, Union Glashutte e endura. It also owns two retail brands: Hour Passion e Whirlwind.
Swatch has more than 32.000 employees in over 50 countries. There are 37 countries that have a subsidiary of the Swatch Group.
Most sales are in Asia with over 50% of revenues. The largest collections come from China with 35,9% of sales followed by the rest of Asia with 25,6% and Europe with 19%.
In 2020, the turnover was 5,595 billion Swiss francs.
Among the major shareholders of Swatch Group we find:
- Gardner Russo & Quinn LLC 3,51%
- UBS Asset Management Switzerland AG 2,59%
- The Vanguard Group, Inc. 2,59%
- Credit Suisse Asset Management (Switzerland) AG 1,46%
- Macquarie Investment Management Europe SA 0,95%
Economic and financial analysis of the company
Swatch was born in 1983 with the merger of two Swiss companies ASUAG e SSI extension. It assumed its current name in 1998 (until then it was called SMH Swiss Corporation for Microelectronics and Watchmaking Industries Ltd). ASUAG had been founded in 1931, SSIH a year earlier, from the merger of Omega with Tissot. When the two companies went into crisis, Nicolas G. Hayek, president and owner of the company Hayek Engineering, decides to take them over by merging the two companies. For the launch and birth of the new brand, a SWISS MADE quality watch is designed at an affordable price; the Swatch was born.
Swatch thus achieves its worldwide fame as a gem of the watch industry thanks to the leadership of Nicolas G. Hayek. His innovative ideas were role models for the entire Swiss watch industry and played an important role in the industry's renaissance.
In just a few years, the Swatch becomes the best-selling watch in the world.
Swatch is also active in the electronic systems, telecommunications, automotive and service industries. In the sporting arena, he is the official timekeeper of most sporting events on an international scale, including i Olympic Games.
Swatch Group offers watches in all price ranges. In the prestige and luxury segment we find the brands, Breguet, Omega, Blancpain, Harry Winston, Glashütte Original, Jaquet Droz and Léon Hatot; for the high-end segment, the Longines, Rado and Union Glashütte brands; for the mid-range, the brands Tissot, Certina, Hamilton Watch Company, Balmain and Mido; the Swatch brand for the basic range.
In addition to the single-brand stores of the Swatch Group, we find the multi-brand boutiques Tourbillon and Hour Passion. Tourbillion is the network of boutiques that brings together brands in the prestige and luxury segment and the Swatch brand with its watches and bijoux in a single environment. Hour Passion is the network of boutiques present in the airports.