La The mini-electric car race has already begun, even if i new incentives will not be accessible to everyoneThe 597 million euro package will start on October 15th, when the Sogei platform will open for booking vouchers. But theand the rules are strictTo qualify for the bonus, you'll need to scrap a car up to Euro 5, reside in functional urban areas (cities with over 50 inhabitants and commuter zones), and choose an electric car with a list price no higher than €42.700 (including VAT).
Also 'amount of contribution changes Depending on income. Those with an ISEE of up to 30 euros will be eligible for 11 euros of support, while those with an ISEE between 30 and 40 will be entitled to 9. Above this threshold, no assistance will be granted. a choice that has already caused discussion, because it excludes approximately half of Italian citizens.
Microenterprises, however, have a broader scope: they will be able to purchase electric commercial vehicles with a grant of up to 20 euros, provided it does not exceed 30% of the price and complies with the "de minimis" aid regulations.
A complex mechanism that risks further curb an already weak marketIn the first eight months of 2025, registrations fell by 3,7%, equal to approximately 40 fewer cars than the previous year. Not surprisingly, many Houses have decided not to wait for the State and to anticipate the match with aggressive promotions.
The Houses Unleash a Discount War
The first Byd was the one to break the ice, with the provocative "Casi-no government incentives" campaign: an offer of up to 10 euros in immediate discounts, with no restrictions on income, territory, or price list, even on plug-in hybrids. The result? The Dolphin starts at 18.990 euros, the Seal U plug-in from 37.950.
Ford responds with an equally aggressive strategy, cutting prices by up to €9 not only on electric models but also on internal combustion models. The Puma Gen-E drops to €23.950, the Capri to €33.750.
Toyota opts for full electrification: bonuses ranging from €8 to €4 on full hybrid, plug-in hybrid, and pure electric models. The Yaris Cross is priced at €22.800, while the bZ4x is priced at €43.400, with an €8 discount.
Volkswagen It raises the bar with discounts of 6.590 euros on the ID.3 and 7.590 on the ID.4. And with cumulative government incentives, prices plummet: 18.900 euros for the ID.3 Pure and 20.900 for the ID.4.
The low-cost electric, even cheaper than a bicycle
On the Italian front, things are moving Fiat, Which has price lists for the electric 500 lowered up to €7.550, adding a €2.950 trade-in bonus. With the maximum incentives, the starting price drops to €9.950, for an overall saving of almost €14.
Even more surprising is the strategy of Leap motor, a Chinese brand that has entered the Stellantis orbit, which offers the T03 city car for just 4.900 euros. And the twist comes from Dacia and its Spring which with the current promotions the price could drop to 3.900 euros, less than many pedal-assisted electric bikes.
The combination of public incentives and private offerings is redrawing the price map. For the first time, electric vehicles are becoming truly competitive with combustion engines. In some cases, they're even unbeatable.
