More expensive, due to Donald Trump's tariffs, and there is also a new ultra-thin model. Today Apple has the new line of iPhone models was presented, in particular the long-awaited iPhone 17 Air, a third thinner than the iPhone 16 Pro, but also the 17, 17 Pro, 17 Pro Max and the new Apple Watch. Meanwhile, the standard iPhone 17 models will be available in six colors, including new shades of light pink, pastel green, light blue, and purple, alongside the classic black and white/silver. The Pro models will have five options, including black, silver, a dark blue, and a bold new orange/copper. The iPhone 17 Air, meanwhile, will be more understated with black, silver/white, light gold, and light blue.
iPhone 17
iPhone 17 has two rear cameras: a 48-megapixel Fusion Main Camera, a 2-megapixel 12x Telephoto. Improved battery life, now able to last “even a full busy day”, therefore using the device frequently. Powering the new iPhone 17 is the high-performance 19-core A6 chip, and thanks to the Ceramic Shield 2, the new smartphone will be much more durable, especially when it comes to glass. The redesigned front camera, now called the Center Stage Front Camera, offers higher quality and greater flexibility when taking photos. Artificial intelligence automatically expands the field of view to fit more people in group shots or more information in a panorama.
iPhone 17 Air
There had been a lot of talk about it in the past few months and it was announced: the new iPhone AirAn ultra-thin smartphone created with advanced engineering processes. Ultra-thin, in fact, just 5,6 millimeters thick, and highly durable because it's made of titanium, and with a high-density, ultra-durable battery, Apple explains. The new iPhone Air is powered by the A19 Pro chip, with significant improvements in processing power and graphics capabilities. "The fastest and most powerful chip ever built," Apple assures. Let's forget about the triple-lens camera: iPhone Air It only has a 48 megapixel cameraThanks to computational photography, the new Air should be able to take very beautiful photos (Apple has shown several examples). The new smartphone features Apple's N1 chip for Wi-Fi, Bluetooth, and Thread. The modem will be the C1X. The new iPhone Air will only accept eSIMs, electronic SIM cards, worldwide. iPhone Air ensures a battery that lasts all day and you can install a MagSafe power bank to increase battery life to 40 hours.
Apple event concluded, all the most important news
The Apple event has concluded. The main new feature is the new iPhone Air, a completely redesigned, ultra-thin phone with a single camera, the new Apple A19 Pro chip, and a high-density battery. As always, the base model, the iPhone 17, and the Pro and Pro Max models, dubbed the most powerful iPhones ever, were also unveiled. AirPods Pro 3 headphones also updated, which will now be able to simultaneously translate when speaking to someone in another language, and Apple Watches: the basic ones, from Series 11, will be able to detect signs of hypertension; the Ultra 3 models (the most powerful) can instead connect to satellites in the absence of cellular coverage.
iPhone 17: prices in Italy
Just arrived from Apple official prices in Italy for 256 gigabyte models:
- iPhone 17: starting at €979 or €40,79 per month (in lavender, hazy blue, sage, black and white – 256GB and 512GB models)
- iPhone AIR: starting at €1.239 or €51,62 per month (in Space Black, Cloud White, Light Gold, and Sky Blue)
- iPhone 17 Pro: starting at €1.339 or €55,79 per month
- iPhone 17 PRO MAX: starting at €1.489 or €62,04 per month (for PRO and PRO MAX in cosmic orange, deep blue and silver - 256GB, 512GB, 1TB and, for the first time, 2TB models)
The new iPhone Air will be available for pre-order beginning Friday, September 12, with availability beginning Friday, September 19.
Apple Watch
Apple introduced the new Apple Watch Series 11, which promises to be more resistant, more energy efficient, faster in communications thanks to the compatibility with the 5GThe new Apple Watch will be able to warn the user in case of signs of hypertension and also improve sleep tracking: every night in fact sleep will receive a score, which will allow the user to better understand how they sleep. The battery can last up to 24 hours. Apple also introduced the new Apple Watch SE 3, the most affordable Apple Watch model, which retains some of the most important Apple Watch features at a lower price. Finally, the new Apple Watch SE XNUMX was unveiled. Apple Watch Ultra 3, which boasts an even brighter display and a more resistant body: among the new features also satellite connectivity, to stay in touch with your loved ones and share your location even without Internet coverage.
This latest Apple Watch costs $799 in the US but Here are the prices in Italy instead of all three new Apple Watches:
- Apple Watch Series 11: starting at €459 for the 42mm Aluminum Sport Band GPS model
- Apple Watch Ultra 3: starting at €909 for the 49mm Titanium Trail Loop model
- Apple Watch SE 3: starting at €279 for the 40mm Aluminum Sport Band GPS model
The new Apple Watches are available for pre-order starting today, with availability in stores beginning Friday, September 19.
Other new features: the crossbody strap and AirPods 3
Among Apple's new features, it is also worth mentioning the new crossbody shoulder bag to which to attach the new (and why not, even the old) iPhones. In the photos leaked before the event, you can glimpse a bright orange version, which curiously reminds us a bit of the shade of Jannik Sinner's playing kit at the US Open, with a design that seems to confirm what had already emerged in August, when the leaker Majin Bu had released the images of the packaging of the new “TechWoven Case”. The back of the box featured an illustration with two holes for laces, along with instructions for attaching the "Crossbody Strap." This detail perfectly matches the hooks on the ends of the accessory, which were revealed hours before the official presentation.
Another new feature is the new headphones AirPods Pro 3, which are the smallest and, according to Apple, also the most stable and durable ever. Thanks to a completely new acoustic architecture, the AirPods Pro 3 make listening to music, phone calls and podcasts even better. Isolation and noise cancellation are also improved (2 times better than the 2nd generation, and even 4 times better than the first generation). With the new AirPods Pro 3, you will be able to speak to a person in another language naturally, as if you had a simultaneous translator, and it will also be more comfortable to use them for sports. The maximum battery life is 10 hours and the price in the US is $249. In Italy they will cost €249 and are available for pre-order starting today. They will arrive in online and physical stores starting September 19th.
