La campari, excellence of Made in Italy and international player in the spirits field, has completed the closing and definitively sold in recent days the Cinzano to the family Damn, which produces the famous Amaro del Capo and which had previously been in the sights of Campari itself. The sale of Cinzano is, if you'll pardon the pun, the aperitif of Campari's strategic evolution, as emerged from the Capital Market Day which ended yesterday and as anticipated by the President Luca Garavoglia since Interview with FIRSTonline on October 18th.
Campari's new strategic course, led since January by the CEO Simon Hunt, will focus on organic growth and the divestment of 9% of the least profitable brands (i.e., approximately 30 brands) in order to reduce debt and increase profitability. The drivers of the new strategy will remain the best-known brands, namely Campari, Aperol, Espolon, Wild Turley and Courvoisier
