Otb, the international fashion and luxury group that controls the brands Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf, the companies Staff International and Brave Kid, and which holds a stake in the brand Amiri, met His Majesty King Charles III at Buckingham Palace, during aprivate session with the Fashion Task Force of the Sustainable Markets Initiative, chaired by Federico MarchettiRepresented by President Renzo Rosso and Sustainability Ambassador Andrea Rosso, the Otb Group shared the progress made in sustainability and technology, highlighting how these priorities are central to the Group's long-term vision.
During the meeting, OTB presented a Digital Product Passport pilot project that anticipates future European regulations. The initiative integrates blockchain registration and NFC technology to strengthen product transparency, authenticity, and traceability, and is expected to be gradually extended to all of the Group's brands. In this context, Otb actively collaborates with Aura Blockchain Consortium, of which he is a Steering Member, to develop secure and scalable digital traceability solutions for its portfolio of luxury brands.
“The future of fashion – he commented Renzo Rosso, President and founder of the Otb Group – is built on clear and shared principles, with creativity at its core, sustainability guiding our decisions, and technology as a lever for development and innovation in the sector. Concrete results in these areas can only be achieved with the collaboration and contribution of all industry players. Sustainability is a fundamental value and has always been a priority for our Group. We advance it through various initiatives that include the ever-expanding use of responsible materials in the Group's brands and, at the same time, a strong commitment to social sustainability through the activities of the OTB Foundation.
“I have great admiration – added Renzo Rosso – for the attention and the dedication that His Majesty King Charles III has dedicated to these issues for many years And it was a great honor for us to tell him about the progress we're making. In particular, today we also wanted to share our commitment to sustainability from a technological perspective, presenting the projects we're developing together with Aura as part of the Digital Product Passport."
As part of the Sustainable Markets Initiative, Otb actively participates in the Fashion Task Force working groupsIn particular, Diesel contributes its recommendations and expertise to an initiative dedicated to promoting innovative solutions for the interoperability of Digital Product Passports in the textile sector.
