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Hera at KEY–The Energy Transition Expo: between technology and new decarbonization models

The multi-utility returns to Rimini from March 4th to 6th with a large space designed as a strategic consulting hub for businesses and local communities. At the entrance to the fairgrounds, the "Joul 7" energy super robot, born from a collaboration with Automobili Lamborghini, will be on display.

Hera at KEY–The Energy Transition Expo: between technology and new decarbonization models

The Hera group will be present at the fourth edition of KEY – The Energy Transition Expo, scheduled for March 4-5-6, 2026. At its 260-square-meter stand, the multi-utility will showcase an ecosystem of concrete solutions to support partners in building innovative business models that combine economic competitiveness and reduced environmental impact.

Innovative solutions to support the energy transition

Through the synergy between Hera Comm, EstEnergy, and F.lli Franchini, the multi-utility company offers an integrated hub that supports businesses in transforming energy into a lever for competitiveness and development, combining supply strategies and plant solutions to reduce volatility and consumption, also leveraging available incentives. "Among the most innovative solutions are Power Purchase Agreements (PPAs) and turnkey photovoltaic systems, designed to maintain high and guaranteed yields for 25 years," Hera explains in a statement.

In Rimini Hera Services Energia, the ESCo of the group, presents the Industrial decarbonisation planTo complete the proposal there is Hera Light, “which demonstrates how public lighting is no longer just a technical service but a resilient and sustainable urban infrastructure, which impacts the quality of urban spaces,” emphasizes the company, speaking of the circular streetlight developed with another company in the multi-utility Aliplast, designed to be fully recoverable at the end of its life cycle, which demonstrates the group's ongoing commitment to the circular economy. 

Joul 7: The Super Energy Robot 

To welcome visitors to the Rimini fairground is Joul 7, The guardian of clean energy. Standing 5,5 meters tall, the Super Robot is "one of seven environmental champions created by the SCART project, a Hera Group initiative that for nearly thirty years has used the universal language of art to promote sustainable behavior and raise awareness of the responsible use of resources," the statement continues. The Super Robots were created through the creative reuse of Automobili Lamborghini production waste as part of the collaboration between the Hera Group and the automotive company aimed at promoting the circular economy in the management and recovery of industrial waste. 

Events at KEY – The Energy Transition Expo 2026 

An important moment of the Group's participation in the Rimini event will be the conference organized by Hera Comm, expected for Thursday 5 March at 12 pm (Sala Neri 1, South Hall). The event, titled "Strategies and Tools to Support Businesses in the Energy Transition," will be introduced by Isabella Malagoli, CEO of Hera Comm. It will be a crucial discussion for companies navigating the regulatory changes of 2026, from incentives for hyper-depreciation of investments to agri-solar energy, and the new Conto Termico 3.0 (Thermal Account 3.0). These topics, moderated by Sebastiano Barisoni (Deputy Director of Radio24), will be explored by leading experts such as Paolo Arrigoni (former President of GSE Gestore Servizi Energetici) and Alessandro Marangoni (CEO of Althesys – TEHA Group). 

“Between proximity and digital: the store as a space for relationships and value creation” is the title of the panel organised in the afternoon of Wednesday, March 4, at 15:00 PM, at the Magis group stand (Hall A1, Stand 240) and will see the participation of Isabella Malagoli (CEO of Hera Comm).

Also on the opening day, at 4pm (Hall A1), attention will shift to urban innovation with the debate entitled “Smart lighting in buildings: "Opportunities and Scenarios" organized by AIDI. Speakers include Matteo Seraceni (Head of Engineering and Innovation at Hera Luce), who will discuss smart lighting and well-being with a panel of experts.

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