Tim has decided to celebrate Mickey Mouse's 90th birthday with a commercial aired on Sunday 4 November in which the inimitable Disney character dances together with Sven Otten, Tim's testimonial dancer, to the tune of the famous "Another day of sun" performed by a another icon, this time all Italian, like Mina.
The spot precedes by a few weeks the ninetieth anniversary of Mickey Mouse's first appearance, which took place on November 18, 1928, with the cartoon "Steamboat Willie".
“With this operation – reads the company note – Tim renews his partnership with Disney after the successful commercials that featured the legendary characters from the Star Wars saga”.
Returning to the spot, the operational direction of the campaign was created by Luca Josi, Tim's Brand Strategy & Media manager and is in support of the Tim Connect Fibra offer.
Mickey and Sven Otten will also be the protagonists of a billboard that will arrive in the main Italian cities starting from November 11th.
