Installment sales are a well-established practice in the art market, but until now they have been managed inconsistently and without integrated technology. ArtPay fills this gap by offering a digital platform that simplifies transactions, ensures rapid and guaranteed collections for galleries, and makes art purchasing more accessible, especially for new generations of collectors, from Millennials to Gen Z.
A service for galleries and collectors
ArtPay provides galleries with a SaaS e-commerce platform with immediate onboarding, ongoing support, and communication tools designed to enhance their artworks and increase sales, eliminating the risk of insolvency. At the same time, it offers collectors flexible payment methods and an innovative purchasing experience, perfectly aligned with new digital habits.
The startup founded in 2023 by Luca Pineider and Rossella Destefani has already received significant recognition: it was awarded as Best Luxury Startup Global 2025 by HTSI / Il Sole 24 Ore, included among the 100 most innovative startups by StartupItalia, and supported by the certified incubator The Net Value of Cagliari.
«The art market is undergoing profound transformation, and we are convinced that innovative solutions like artpay can accelerate its evolution,” says Luca Pineider, Founder & CEO. “The partnership with The Others is particularly valuable to us: it's a fair that has always placed innovation and the new generations gravitating around the art world—gallerists, artists, and collectors—at its core. With artpay, we want to offer galleries new sales opportunities and collectors a simple, secure purchasing experience that's in line with the habits of the new generations.”. "
The artpay model is scalable and replicable: the company is already working on new features based on artificial intelligence and blockchain, to make the art market even more transparent, accessible, and secure.
