Another product for savers launched by Generali. The latest innovation is called "GenerAzione Investimento," a new flexible and customizable insurance solution, which the Trieste-based group intends to enable capital management and growth through the availability of a wide range of investment options. "This innovative offering is designed to help clients achieve their financial and life goals," Generali wrote in a press release.
The topic of savings in Italy is always very current: today in our country people continue to hold liquidity in current accounts for 1.363 billion euros, but the propensity towards investments with a duration of at least 5 years is growing (from 47,9% in 2022 to 60% in 2025); furthermore For 82% of Italians, saving isn't just about money, but a tool for making dreams and projects come true. “GenerAzione Investimento” is the single-premium multi-branch solution offered by Generali and characterised by high flexibility thanks to the presence of different investment paths and a range of choices available based on the investor's profile.
According to Generali, the solution stands out for its wide range of financial underlyings that can be selected based on the client's specific financial profile. It is also a dynamic solution because it allows you to change your choices over time Investment strategies based on evolving needs and financial markets. "GenerAzione Investimento" therefore integrates and complements Generali's Life offering, guaranteeing broad diversification options and performance and return opportunities.
Marco Oddone, Chief Marketing & Distribution Officer and Giancarlo Bosser, Chief Life Officer of Generali
Italy, they declared: “With “GenerAzione Investimento” we are expanding our offer with a solution
Innovative, flexible, and customizable, it supports people in achieving their financial goals and realizing their dreams and plans. It is with solutions like these, designed to respond to the context in which we live and its evolution, that we interpret our role as a Lifetime Partner to people at every relevant moment, through the valuable advice of our nationwide network.
