Young Italians recognize the importance of some primary needs such as Home, Health, Accidents and Life, but demonstrate a low insurance penetration compared to other generations: it is starting from these data that the new vodcast project of the Intesa Sanpaolo Insurance Group, an initiative dedicated in particular to Millennials e gen-z who must build a sustainable future for themselves and their loved ones.
(R)insured: Intesa Sanpaolo Assicurazioni's new project kicks off
The project “(R)Insure Yourself – The Future Explained Simply” the offer 8 episodes approximately 15 minutes long, published every Thursday from October 30th to December 18th on the entertainment and information platforms One Podcast and VD News and on Intesa Sanpaolo's social channels (YouTube and LinkedIn).
Each vodcast will explain, in a simple and engaging way, the issues of protection, pensions, and future opportunities for the new generations. Listeners will be guided through the typical doubts and questions of Millennials and Gen Z, engaging with an expert, with the aim of breaking the taboo of long-term planning and demonstrating that thinking about the future can be interesting, concrete, and fully applicable to the lives of younger generations.
