Swedish retailer Hennes & Mauritz will launch a new fashion and accessories brand “& Other Stories” in ten European countries starting next spring. The Swedish giant will open new stores in the most famous streets in the world, such as Regent Street in London, Rue Saint-Honore in Paris and Neue Schonhauser Strasse in Berlin. Other stores will be opened in Barcelona, Copenhagen, Milan and Stockholm.
“We are thrilled to open the first stores of the “& Other Stories” brand in major European cities and we aim to offer our collections to an ever-growing clientele thanks to the stories.com website”, explains Samuel Fernstrom, head of the new brand.
