Intesa Sanpaolo officially joins the team of protagonists of Milan Cortina 2026The bank led by Carlo Messina has signed a agreement with the Milano Cortina 2026 Foundation becoming Premium Partner, the highest level among the national sponsors of the XXV Olympic Winter Games and the XIV Paralympic Winter Games.
A return to tradition twenty years after supporting the Turin 2006 Olympic Games. The group confirms its role as a strategic partner for major international sporting events hosted in Italy.
Beyond the race: culture, participation, territory
Intesa Sanpaolo's commitment it will not be limited to the race facilitiesThe partnership will develop along a series of initiatives that will accompany the country from now until spring 2026.
Il journey will begin with the Olympic and Paralympic Flame, which will cross Italy, bringing with it not only symbols and ceremonies, but also faces and stories: testimonials, customers and employees of the bank will actively participate in this journey. At the same time, the Galleries of Italy Milan and Vicenza will host exhibitions and cultural projects related to the “Cultural Olympics,” a program designed to unite sport and art.
Il involvement will also be practical with several collaborators of the group who will take on the role of Olympic volunteers, supporting the organization of the competitions. And the Olympic atmosphere will also be felt in the branches, in the bank's institutional offices and digital channels, which will be personalized with themed displays. The legame with Visa, already solid, will find new strength thanks to the event, with Intesa Sanpaolo which will be the Preferred Issuing Bank Partner in Italy.
Sport and business, a common language
Behind this choice there is a vision that goes beyond the event. For Intesa Sanpaolo, the Sport is a powerful vehicle for individual growth and social cohesionThe bank recognizes the principles that inspire it—loyalty, respect for rules, discipline, and merit—as values deeply rooted in its corporate culture.
Milan Cortina 2026 will therefore be a global showcase for Italian talent and organization, but also an opportunity to reiterate that sport and business speak the same language when it comes to determination, respect, and ambition. Intesa Sanpaolo has chosen to be there, and not just as a spectator.
