Shop on Essilor Luxottica in Paris, on rumours regarding a possible upward revision of the production targets of the smart glasses products with MetaThe title in Paris was the best of the Cac during the morning with a strong rise. An article by Bloomberg yesterday reported that Meta and EssilorLuxottica were evaluating double the production capacity of their AI-powered smart glasses maximum 20 million units per year within end of 2026The potential increase, driven by strong demand, could push production capacity even beyond 30 million units, if market conditions warrant it, according to sources familiar with the matter. The European group behind the Ray-Ban glasses and Meta's manufacturing partner is already close to its current production target of 10 million pairs by the end of 2026.
Essilux in top form in Paris: what analysts say
The eyewear giant said in October that it would accelerate the increase in production capacity for its fast-growing smart glasses business. According to the Equita analysts, “the recent messages of strong demand even for the most innovative models such as the Ray-Ban Meta Display make it credible that the two companies are evaluating the new production needs and that the medium-term objective (but the article does not indicate a timing precise) may be significantly higher than the current one”.
Equita – which has a buy with target price at 330 euros – has "a sales profile that projects 7 million units sold in 2026, growing to 10 million and 13 million in 2027-28." Analysts, assuming 20 million units sold by 2028 and holding other variables unchanged, calculate an additional contribution to sales of €2 billion, equal to 6% of group revenues. "The messages on sales and capacity development appear to us to be highly supportive of the group's growth trajectory, an element we currently see as more important than maximizing profit margins."
