Part of it EduFin3.0, a schedule of 52 episodes to explore the evolution of savings in a digital key: inflation, investments, blockchain, NFT are some of the topics. The initiative of General Bank aims to spread a positive culture towards the world of investments for a transversal public. To do this, Edufin3.0 will develop its content across all major platforms social.
I temi will be on a weekly basis and will cover all the main topics of financial education, from the traditional ones to the innovations brought to the savings sector from cryptocurrencies to the blockchain passing through the Metaverse, with simple language, accompanied by infographics.
"Financial education is of paramount importance for a sustainable future of savings," he said Gian Maria Mossa, CEO and general manager of General Bank on the occasion of the presentation of the program on the 40th floor of the Generali Tower at CityLife in Milan. “The ability to face essential challenges such as supplementary pensions, life project planning and savings protection in general can no longer disregard for anyone a correct knowledge of the risks and opportunities that come from the markets. We are happy with the availability of Marco Montemagno and our partners in tackling this journey together which has the ambition to bring the large audience of Monty's social channels even closer to this extraordinary and rapidly evolving world of fintech".
“My community has been asking me for more information on the subject of financial education for years,” he says Marco Montemagno, digital expert, youtuber, entrepreneur, “and, after having found a perfect team of partners, I am really happy to be able to open the doors of my social channels to this project. The schedule will cover all aspects of the topic with 360 appointments aimed at spreading a positive culture towards the world of investments to a transversal audience that includes both the new generations and the more mature ones.
The EduFin 3.0 project has an initial duration of 1 year, through 52 interviews
The format of Edufin 3.0 follows the traditional "4 chats with ..." that characterizes the route
editorial of Marco Montemagno: an hour of informal chat in the company of experts
for each financial education topic covered. The presence
within Edufin3.0 of sportsmen, actors, show business personalities and educators will also offer
a further dimension and insights from people outside the world of finance
and investments. The project will develop with an initial duration of 1 year, through 52
interviews.
The full videos of each of them will be published on the YouTube channel of Marco Montemagno e
declined in the form of podcasts that will be made available on the Spotify platform. For each
ad hoc pills will also be developed and uploaded to Marco's profiles
Montemagno on Facebook, Twitter and LinkedIn. The dissemination of clips on Instagram and TikTok
finally, it will represent a key to engaging an audience of users falling within a range
of a younger age, so as to bring even those who will be savers closer to this matter
The Future.
Banca Generali and Marco Montemagno: here are the project partners
Inside EduFin 3.0, Banca Generali and Marco Montemagno can count on the presence of
four financial partners of high standing. Pictet AM – asset management division of
Pictet Group, one of Europe's leading independent asset and savings managers – e
Vontobel AM – European leader in investment solutions for private and institutional clients –
will make available their experience in the world of stock markets and investment instruments
investment. Also, the presence of Coinage – the main Italian wallet for the trading of
Bitcoins – e Algorand – proof-of-stake protocol to support cryptocurrencies – will open a suggestive view dedicated to the trends characterizing the world of digital currencies and the blockchain. Finally, the presence of Meta will offer ideas for designing future savings trends in contexts
as innovative and fascinating as the metaverse.
