Apple Transforms Siri and try to relaunching the race for artificial intelligence. On the occasion of the Worldwide Developers Conference (Wwwdc26), Cupertino unveiled Siri AI, the new version of the voice assistant powered by Apple Intelligence, designed to be more conversational, more integrated into apps and capable of understanding the user's personal context. The announcement comes inTim Cook's latest statement as Apple CEO, before handover to John Ternus, who will take over the leadership of the group from September 1st with Cook becoming executive chairman.
Siri AI promises richer responses, greater reasoning ability, integration with what appears on the screen and tools for writing, editing texts, searching for personal information and acting within apps. European debut, however, will be halfway. In the European Union the new features won't arrive right away on iPhone and iPad, while they will be accessible on Mac, Apple Watch and Vision Pro. The regulatory issue remains: Apple attributes the stop to iOS and iPadOS in the EU to the Digital Markets Act and the failure to reach an agreement with the European Commission.
Siri AI, Apple's assistant becomes more personal and conversational
The new Siri was born to be less rigid and closer to an advanced digital assistantApple describes it as a completely redesigned version, capable of supporting more natural conversations and responding to complex requests using both updated information from the web and content present on the user's device. The most significant leap concerns the personal contextSiri AI You will be able to search through messages, emails, photos and other content to retrieve useful information at the right time. The user can ask it to find the name of a restaurant recommended by a friend, a reservation number from an old email, or photos taken during a trip. promise is that of an assistant capable of understanding naturally formulated requests and transforming them into concrete actions.
Another piece is the understanding the screenSiri AI will be able to analyze what the user is watching and answer questions related to the content being viewed. If a message arrives about a dinner with friends, for example, the assistant can help decide what to bring and save a recipe to Notes. The integration also extends to apps, with the ability to write emails, edit and share groups of photos or carry out more complex operations between different services.
From camera to writing, what the new Siri can do
Apple is also focusing heavily on visual intelligence. On iPhone, Siri AI will have a dedicated mode within the Camera app: Users will be able to show the assistant what's in front of them and get answers or suggestions. Examples include calculating the nutritional information of a dish, splitting a bill using Apple Cash based on a photo of a receipt, and evaluating an item based on practical parameters, such as the size of a backpack compared to carry-on luggage limits.
visual intelligence It will also be coming to iPad, Mac, and Apple Vision Pro. On iPad, it will be integrated into the screenshot experience, while on Mac, it will be accessible via a shortcut to select items on the screen and ask Siri for a response. On Vision Pro, however, the assistant will be able to interact with objects and content in the spatial environment, using a 3D view that can be positioned in space.
The new Siri also becomes a writing instrumentIntegrated Writing Tools will allow you to create drafts from scratch, rewrite texts, proofread content, and adapt tone and style to the recipient. In Mail and Messages, Apple promises that Siri will be able to reflect the way you usually communicate with a particular person, adjusting format, tone, and punctuation.
Apple Intelligence and Privacy: The Architecture Behind Siri AI
The new Siri is based on thelatest generation of Apple Intelligence, with models running both on-device and via Private Cloud Compute. Apple emphasizes the privacy point: when requests are processed in the private cloud, personal data should not be stored or made accessible to Apple or third parties.
Architecture also uses system features like Spotlight and App Toolbox, designed to operate on the device and keep control of the data in the hands of the user. This approach is consistent with Cupertino's historical strategy, which continues to present privacy as one of the key differentiators compared to other AI players.
Siri AI will also have adedicated app, which will consolidate your conversations. The history will be synced privately via iCloud, so you can start a conversation on your Mac and continue it on your iPhone, iPad, Apple Watch, or Vision Pro. On compatible devices, the assistant will also offer more precise dictation and more customizable voices for expressiveness and speed.
The European issue: why Siri AI isn't making its way to iPhone and iPad
The most delicate point concerns the availability in the European Union. Apple has confirmed that Siri AI will not initially be available on iOS 27 and iPadOS 27 in the EUEuropean users will instead be able to access it on macOS 27, watchOS 27, and visionOS 27, if set to a supported language.
Cupertino links the referral to the Digital Markets ActAccording to Apple, bringing Siri AI to iPhone and iPad in Europe would require granting competing virtual assistants very broad access to personal data, apps, and system functions. The company cites sensitive scenarios such as reading and sending messages, accessing files, making purchases, and performing actions across different apps.
Apple claims to have proposed a solution called Trusted System Agent, an intermediary designed to allow third-party services to use Siri AI-like capabilities without compromising privacy and security. The company also says it has filed a phased implementation plan over 18 monthsThe proposals, however, were reportedly rejected by the European Commission. The result is a stalemate that leaves the launch of Siri AI on iPhone and iPad in the EU unclear.
Siri AI and new Apple Intelligence features will also not be available in China until regulatory requirements are completed.
Siri AI put to the test by the market and Europe
The new Siri AI features are already available for developer testing on iOS 27, iPadOS 27, macOS 27, and visionOS 27 through the Apple Developer Program. WatchOS 27 will arrive in a later beta. It is expected to be released to users later this year, initially in beta and in English. compatibility This applies to Apple Intelligence-enabled devices, including iPhone 16 and later, iPhone 15 Pro and Pro Max, iPad mini with A17 Pro, iPad and Mac with M1 chip and later, Apple Vision Pro, and some recent Apple Watch models paired with a compatible iPhone.
Siri AI promises to relaunch Apple in the race for virtual assistants, an area where Cupertino had fallen behind Google, Microsoft, and OpenAI. WWDC was expected as a test to measure the delay accumulated in generative artificial intelligence. the market, however, reacted coldlyApple stock initially gained more than 3%, but then burned the gain and closed in the red.
The crux remains the ability to compete without a proprietary frontier model. The new Siri also relies on Gemini, Google's models, as part of a multi-year agreement worth approximately one billion dollars per yearWith the Extensions system, ChatGPT becomes one of the selectable options, alongside Gemini and Anthropic's Claude, losing its role as a privileged partner on the iPhone.
Finally, there remains the European caseThe Digital Markets Act pushes for greater interoperability and openness of digital services, while Apple asserts security and privacy as essential conditions for personal AI integrated into devices. The result is a stalemate that postpones the launch of the iPhone and iPad in the European Union. for European users, at least at launch, the revolution will have to wait.
