The double transition – digital and green – is overturning the world of work, making the future uncertain for many professions. The list of professions at risk of extinction is growing longer, but this does not mean a void in the market; on the contrary, it is an opportunity for the birth of new professional figures that meet the needs of an ever-changing context. Being aware of employment trends is crucial, both for new graduates entering the workforce and for those who need to reinvent their careers.
A study of Strategy Innovation – consultant born from the Ca' Foscari University of Venice – for Edenred Italian, has mapped six trends that are already transforming working relationships. These dynamics not only influence the professions in demand, but also the nature of the work environments and the skills needed to meet the challenges of the future.
Blurring Places: Hybrid Work
In a world that embraces mobility and flexibility, workspaces are undergoing a metamorphosis. Environments will no longer be defined by rigid functions, but will become “blurring places“, adaptable to the needs of those who work there. In Europe, 58% of construction sites are now dedicated to buildings where living and working merge. This change requires figures such as Remote Work Facilitator, which develops remote working projects optimized based on human resources and available spaces, and the Office Designer, which radically rethinks work environments, whether domestic or virtual.
Transparency to build employee loyalty
71% of workers believe that employers should be more transparent. Transparency therefore becomes a fundamental pillar of corporate relations, not limited to economic relations, but also extending to benefits, career opportunities and organizational culture. Therefore, figures such as the Welfare Manager, which deals with analyzing and defining corporate welfare strategies, and theHead of Esg, responsible for sustainability, will be increasingly crucial.
Quantified Self: Data Security and Wellbeing
Digital has transformed our relationship with the body, which has become the key to accessing many applications. Companies now collect physical data on employees, requiring specialized skills such as (Data Protection Officer or DPO), which ensures compliance with the General Data Protection Regulation (GDPR), the General Regulation on Data Protection of the European Union, which came into force on 25 May 2018. Furthermore, the Chief Happiness Officer, an evolution of the traditional HR Manager, deals with worker satisfaction, using data not only to monitor performance, but also well-being.
Human Enhancement: The Humanization of Work
With a 31% increase in the installation of industrial robots, the world of work is undergoing a metamorphosis. Machines will not replace people, but will give rise to new professions. TheAlgorithm Auditor, for example, will have to ensure ethical methods for algorithmic models, while the Virtual Reality Designer will create immersive experiences.
Lifelong Learning: Education as a Way of Life
With the pace of technological change, learning new skills will become a necessity. Companies will have to ensure professional development opportunities, capitalizing on the resources that Europe will make available: over 28 billion euros by 2027. These training paths will be led by figures such as Manager trainer andeLearning Developer, which deal with the creation of engaging educational content.
Entrepreneurial Spirit: Young People as Entrepreneurs
La European Commission estimates that 46% of young people between 15 and 30 years old consider starting aself-employed activity. This trend is supported by an ever-increasing access to information and a propensity for entrepreneurial risk. An increase in Startup, founders of innovative companies, together with Influencers e Content Creator, professionals specialized in the creation of online content.
Comments
"Companies are called to seek new models of relationships with their people, to contribute to innovation and respond to social needs. A real pact binds the company and the employee, which is expressed through policies to make their people satisfied and motivated, through access to a wide choice of benefits, clear career opportunities and a corporate culture focused on well-being. This pact is increasingly one of the key elements for the success of organizations," he said Fabrizio Ruggiero, CEO of Edenred Italia.
“The opportunities offered by technological development open up infinite avenues for us,” he added. Gian Paolo Lazzer, Partner & Content Director of Strategy Innovation –. We must learn to govern this freedom, learning to think in a critical and structured way”.
Alberto Brugnoli, Partner & Managing Director of Strategy Innovation, concluded by underlining that “the employee of the future will be asked to 'put in their own', not only in terms of working hours, but of thought and creativity”.