An exciting program, personalized offers and numerous product launches will be announced for the 2025 occasion. From the presentation of exceptional and never-before-seen watches to unexpected encounters with world-renowned ambassadors, discover the new features that will transform every visit into an unparalleled immersive experience at the heart of watchmaking.
Third edition
For the third consecutive year, the Salon will open its doors to the general public. After four days reserved for professionals, from Saturday 5th April to Monday 7th April, watch enthusiasts and collectors will be able to enjoy a program designed especially for them. This year, the ticket office has been adapted to suit different audiences and visitors; the main novelty is that now everyone can create a personalized program, thanks to an exclusive offer available online only with the purchase of a ticket.
A unique experience for operators and collectors from all over the world
By booking a slot for an exclusive presentation of new products, or signing up for a guided tour with an expert to explore the secrets of the Maisons and their creations, visitors will live a unique experience. Those who prefer to embark on a journey of discovery on their own, immersing themselves in the worlds of the brands and being surprised by iconic creations and unique events, will be overwhelmed by the emotions that await them throughout the visit. Discovery and experimentation continue at the LAB, a space dedicated to innovation and new technologies that explores the future of watchmaking education and professions. Brands, start-ups and students will present projects and prototypes in a new setting. The Auditorium presents a program, composed of brand presentations and expert lectures, that will offer insights into the latest developments in the watchmaking industry. Finally, the Longitude Zero exhibition will take visitors on a journey along the Greenwich meridian, in search of the markers of time. In the city will bring watchmaking to the city center, with a completely free program of events, discoveries and experiences, and the participation of numerous partner boutiques. The highlight will be Thursday evening, with an exceptional concert.
A profession to be saved
Watchmaking professions will be in the spotlight throughout the week, from the brands’ stands to the Watchmaking Village on the Pont de la Machine, where apprentices and trainers will present initial training courses in the sector. Not to be missed: the SwissSkills 2025 qualifications for microtechnology professions, organised for the first time in conjunction with the Salon, as well as live coverage of the competition at the Watchmaking Village. Conferences, readings and film screenings, in collaboration with the Payot bookshop in particular, will explore time in original and unexpected ways, bringing this exceptional watchmaking week to a close.
The exhibitors:
A. LANGE & SÖHNE | ALPINA | ANGELUS | ARMIN STROM | ARNOLD & SON | ARTYA GENEVE | BAUME & MERCIER | BELL & ROSS | BREMONT | BVLGARI | CARTIER | CHANEL | CHARRIOL | CHOPARD | CHRISTIAAN VAN DER KLAAUW | CHRONOSWISS | CYRUS GENÈVE | CZAPEK & CIE | EBERHARD & CO. | FERDINAND BERTHOUD | FREDERIQUE CONSTANT | GENUS | GERALD CHARLES | GRAND SEIKO | GRÖNEFELD | H. MOSER & CIE. | HAUTLENCE | HERMÈS | HUBLOT | HYSEK | HYT | IWC SCHAFFHAUSEN | JAEGER-LECOULTRE | KROSS STUDIO | LAURENT FERRIER | LOUIS MOINET | MEISTERSINGER | MONTBLANC | NOMOS GLASHÜTTE | NORQAIN | ORIS | PANERAI | PARMIGIANI FLEURIER | PATEK PHILIPPE | PEQUIGNET | PIAGET | RAYMOND WEIL | RESSENCE | ROGER DUBUIS | ROLEX | RUDIS SYLVA | SPEAKE MARIN | TAG HEUER | TRILOBE | TUDOR | U-BOAT | ULYSSE NARDIN | VACHERON CONSTANTIN | VAN CLEEF & ARPELS | ZENITH |
the event
Created in September 2022 at the initiative of Rolex, Richemont and Patek Philippe, the Watches and Wonders Geneva Foundation (WWGF) is a non-profit foundation based in Geneva. In 2024, three new key members, Chanel, Hermès and LVMH, joined the founding members of the WWGF Board of Directors. Our mission is to promote watchmaking worldwide by organizing watchmaking events in Geneva, the flagship event, and in Shanghai. Today, Watches and Wonders Geneva brings together the world's leading watchmakers, with 60 exhibiting brands in 2025 and 49.000 visitors at its last edition in April 2024. A record number.
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