Comes to fourth edition, Vogue Fashion's Night Out, and like the other years it starts from Milan, with tonight's appointment in the streets of the center for the white night of fashion, in the city that is the greatest Italian and international representative of fashion. Starting from the aperitif time and until late in the evening, the Lombard capital will be tinged with the colors of fashion and will give life to a series of events not to be missed, with the shops of the big names and not only that will remain open until midnight. Next week, on the 13th, the event will then be hosted in Rome while on 18 September it will be Florence's turn to close the Italian triptych.
Fashion, music and art, DJ sets, cocktail parties, special guests, and exclusive limited edition garments, all at the same time in the streets of Milan. You are spoiled for choice, in fact there are many brands that will participate in this first Italian VFNO. Many too VIP guests who have taken up the appeal of this great event in the fashion world which was created not only to bring the public closer to purchasing in the "sacred places" of the fashion world in times of crisis, but has a charitable purpose: i funds raised will be donated to the earthquake victims of Emilia. Here are some of the events, for the complete list you can consult the Vogue site.
Per esempio Roberto Cavalli has exclusively created a limited edition tote bag available in the boutique: it is an accessory that was created especially for the event and is characterized by the screen-printed print in fluo yellow and fuchsia colours. The interesting thing is that part of the proceeds from the sales will be donated to charity. The same initiative for Mandarina Duck which is selling a limited edition shopper and part of the proceeds will go to help the populations of Emilia and Lombardy affected by the earthquake. It is a bag in coated cotton and natural canvas with contrasting handles.
Dirk Bikkemberg for the evening he will transform his boutique into the stage of the Diskopolitan, the eclectic and glamorous Thursday party signed by Blanco Milano: a reference point, from the aperitif onwards, for all the Milanese creative and fashion public. The boutique of Patrizia Pepe, however, will be filled by the sound of Boosta (Subsonica's keyboardist) and Marseille dj Ema Stokholma. Furthermore, an exclusive photographic set inspired by the Fall/Winter 2012 collection will be set up where the designer Patrizia Bambi will toast with Campari X-Rated.
Da Cesare Paciotti you will have the honor of toasting directly with the stylist, while John Richmond organizes a respectable dj-set, in fact for the occasion it will be the artist Morgan, a great lover of the brand, who will entertain the customers. In the boutique Pinko in Corso Como 11 a Campari cocktail is planned on the notes of Federico Russo's dj-set and Saturnino's live performance. But be careful not to miss out on the exclusive bracelet made in a limited edition for the VFNO: it is an accessory that has the symbols of the cities hosting the evenings as pendants.
Lo Pirelli store Corso Venezia will be transformed for the occasion into a gallery that will exhibit original images and photographs from the Pirelli Calendar, author shots that impose themselves on the Italian artistic imagination every year. From Etro it will be possible to get to know the stylists who contribute, day after day, to making the brand so precious and coveted by fashion lovers from all over the world.
Instead, from Byblos there will be an opportunity to go shopping with celebrities. The evening will see the special participation of the art director of Byblos Manuel Facchini, all with the background of a sophisticated DJ set accompanied by a refined cocktail time. For the event, the maison has created a leather bracelet decorated with studs, made in a limited number and which will be put on sale at a special price only for the evening of September 6th.
La E-gò boutique will see the participation of an exceptional guest: Roberto Farnesi. In fact, the Tuscan actor will be present from 21.00 pm in the boutique in Via Manzoni 38 to meet his fans. Frankie Morello, however, has organized a DJ set that will see the singer Dolcenera as a special guest. The event will be held from 19.30 to 23.30 at the flagship store in Corso Matteotti 3.
Another great guest of the fashion night will be Ilary Blasi, historic Stroili Oro testimonial, who will be present in the brand's sales point from 19 to 22 pm to meet the fans and sign the special cards created by Stroili Oro for the occasion. From 20.00 pm at the Rinascente corner dedicated to Chanel it will be possible to try and buy the new lipsticks available in Limited Edition. The collection will be called “Les Twins – Set de Chanel” because the three color nuances will be combined with exclusive nail polish colours.
Barely a month from the end of the London 2012 Olympics, there is also room for the world of sport: at the Flagship store Yamamay–Carpisa, in Corso Vittorio Emanuele, you can admire the Yamamay Slim line, the first collection where cosmetics and technology are combined with underwear, and guests will be the testimonials Massimiliano Rosolino, Tania Cagnotto and the saber Diego Occhiuzzi. The flagship store of Boggi Milan in Piazza San Babila will instead host the Giorgio Avola (fencing, gold in team foil 2012) e Luca Marine (swimming, finalist in the 400 medley).
