Vodafone and Disney present Neo, the smartwatch for the little ones featuring some of the most popular characters from Disney, Pixar, Marvel and Star Wars. A device with connectivity, design and performance designed to help children familiarize themselves with the digital world. All in complete safety and parental control.
The digital clock is the result of a collaboration between Vodafone and Disney, with the participation of Yves Béhar, renowned designer, and his team at fuseproject, who thanks to his experience gave a further contribution to the skills of the Vodafone Smart Tech product team.
For the launch of Neo, Vodafone and Disney have combined their experience in technology and entertainment to create a complete device, capable of combining functionality, design and entertainment. The result is one smartwatch suitable for the smallest members of the family, but also to parents who will have the opportunity to keep in touch with their children through calls, chats, video messages and emojis.
Its operation is very simple. An integrated front camera, with a capacity of 5MP, allows the little ones to immortalize their adventures, the activity tracker and pedometer they record movements so as to encourage them to move by also setting goals to be achieved.
An excellent parental ally. Through Vodafone Smart App, family members will have total control, setting the list of trusted contacts, events and reminders, managing the time in front of the screen through the "Silent Mode" and controlling the location of the device. Instead, the calendar and the weather will give children the opportunity for more independence.
Available in two colors: mint and ocean. IP68 certified, Neo has an autonomy of 24 hours (48 if in stand-by). Furthermore, it is governed by the Android operating system in its open source version.
In addition, young users can customize Neo by choosing their own "personal assistant" from famous Disney characters. From Minnie to Elsa, from Buzz Lightyear to Darth Vader, untilAvenger in armor, and the Child from The Mandalorian series, also known as Baby Yoda. Furthermore, Neo gives the possibility to change the selected character at any time and have fun with a themed activity complete with sound effects. The watch will then be constantly updated with more characters and experiences.
For the debut, Vodafone has launched a new campaign, completely out of the ordinary, starring world famous model David Gandy. The famous model will be directed by a special photographer, Lil' J-Peg, only eight years old who will be accompanied by a production team made up only of children. During the shooting, the model is invited to play some of the most beloved characters from animated films. Gandy's job is to show how Neo gives children more independence while still having the security of staying connected to their parents.
From 24 February 2021, Neo is available in all Vodafone stores, in the Vodafone eshop channel (voda.it/neo), in MediaWorld stores and soon also on mediaworld.it, Coop and Carrefour to which other partners will be added later. The price is 199 euros and includes three months of service, after which you will pay 4.99 euros per month.
“Neo is perfect as a technological “first step” for a child – commented the model David gandy – because it allows children and parents to have fun together, offering independence to the little ones and greater peace of mind to adults. The photo shoot demonstrates the possibility of entertaining children while leaving them free to express their creativity: it's an experience I will never forget!”.
“Nothing is more important than staying in touch with our children,” she said Lutfu Kitapci, Managing Director, Vodafone Smart Tech -. Combining the superiority and reliability of our network with the world's largest entertainment company and cutting-edge product design, Neo will offer the best in terms of connectivity, design and performance”.
