If it is true that Italian wine is popular abroad, wine from the northeast is even more popular. In fact, Veneto excels in sales across the border, with almost 1,6 billion euros of wine exported in 2013, and lengthens the distance from its direct pursuer - Piedmont - which follows with 969 million euros.
This also emerges from the results of the Wine Trend World of Wine Monitor, oNomisma observatory on the wine market. The report measures, among other things, the brand awareness of European wine territories. The WM survey has highlighted the main areas of successful wine production: 6 regions are Italian.
In detail, thanks also to the magical moment that Prosecco is experiencing, the export of Veneto wine grew by 10% between 2012 and 2013, while the national average stops – so to speak – at +7%.
In reality, in percentage terms, there are those who have done even better. In fact, Abruzzo and Lombardy recorded a +12%. Emilia Romagna (+10%) and Piedmont (+9%) also performed well. Slightly below the average for Tuscany and Trentino Alto Adige (+6%).
There are also minus signs. The most striking drop – still within the main producing regions – concerns the wines of Puglia which – after a decade of uninterrupted growth and which saw exports practically double between 2003 and 2012 – suffered a drop of 21% , thus dropping to less than 100 million euros of wine exported (exactly 96 million against the 122 million of the previous year).
The conditions in Friuli and Sicily are stable. The export of Friulian wines has been traveling for several years around 76 million euros, while the Sicilian one is unable to break the barrier of 100 million, remaining around 99 million euros for some time. Perhaps a little, in the light of the significant potential that Sicilian viticulture expresses and above all of the notoriety that this territory holds in the perception of distributors and consumers from all over the world.
