According to the wine index elaborated by Mps, the medium-term prospects for Italian wine are rosy: the average price should continue to grow, confirming the increase in prices recorded in 2012 and the trend towards a greater search for the quality of exports .
The good health of the sector is also confirmed by the climate of confidence and by the expectations of the majority of manufacturing companies who expect an increase in turnover for 2013, with growth prospects around 5% in most cases. A positive sign that should be realized despite the possible drop in volumes, which already reached 2012 million liters in 40, the historic minimum.
The Italian wine market, however, remains closely linked to exports, given that Italy produces double the domestic demand and per capita consumption drops by one liter per year (now it is between 35 and 37 litres, in in the 100s it reached 14). So much so that only 70% of companies that do not export continue to grow, a figure that testifies, even in the wine sector, the apathy of domestic demand. Italian companies that export (they account for 37% of the sample) collect on average around XNUMX% of their turnover outside the national borders.
In the bulk wine sector, however, Spanish competition is starting to threaten, but only in relation to production volumes, given that the Belpaese continues to be first in the trend growth of value, which in 2011 was 4,4 billion euros and which in the first seven months of 2012 it grew by 8% year-on-year.
It is precisely the growth in value that is the most reliable data for assessing the penetration capacity of our fine wines, which particularly attract the taste of Asian consumers on the new emerging markets, China first and foremost, which rises to fifth place overall in value with 1.037 million euros, marking a +71%, overtaking Japan, Belgium, Switzerland and the Netherlands in just one year.
In the future, the greatest potential is found in the new markets of Eastern Europe and in various parts of the world outside our continent. With regard to the former, Bulgaria, Slovakia, Hungary, Estonia, Lithuania and Latvia represent the most promising outlets, while some South American countries such as Brazil, Argentina and Mexico also bode well, without neglecting the Far East where India, South Korea and Thailand they will guarantee first-rate commercial outlets, thanks to often overwhelming growth rates.
