The hill of Monvigliero became part of the Poderi Luigi Einaudi in 2017, historically recognized as the most prestigious "cru" of Verduno, one of the most representative of the entire Barolo area, debuts in the family with Barolo Monvigliero 2022 who has been given the task of celebrate the 125th anniversary of the prestigious Piedmontese company. For the occasion, alabel signed by an internationally renowned artist, Stefano Arienti who conceived a cycle of works entitled Cavalli su Colonne, homage to Giulio Romano (2021), drawings that, with different techniques, re-propose the profile of a horse ethereal that synthesizes the concept of the company's strong connection to the land. To enhance the work of Stefano Arienti, protagonist of important national and international exhibitions including the Istanbul Biennial (1992), the Venice Biennial (1990, 1993) and the Gwangju Biennial (2008) and whose works have been hosted in Madrid, Geneva, London, 250 wooden cases of 6 0,75l bottles of Barolo Monvigliero 2018 were created, containing a selection of six different versions of the work.
The company's history is one of foresight and passion. Luigi Einaudi, governor of the Bank of Italy, minister several times, convinced pro-European, member of the Constituent Assembly on the liberal lists, first head of state elected by the Republican Parliament, as an economist when in 1897, young and without means, bought the first farm in San Giacomo a Dogliani, he did it not only out of nostalgia for the past and his own origins but affirming the conviction that agriculture would have brought Piedmont out of the crisis of those years: relaunching and making the Langhe area grow would have improved the lives of the people who lived there.
Einaudi's love for the countryside: even as president he never missed a harvest
“Thousands, millions of individuals work, produce and save despite everything we can invent to harass them, hinder them, discourage them – he said – It is the natural vocation that drives them, not just the thirst for money. The taste, the pride of seeing one's company prosper, acquire credit, inspire trust in ever-growing clientele, expand the plants, beautify the offices, constitute a spring of progress just as powerful as profit.
If this were not the case, it would not be possible to explain how there are entrepreneurs who in their own company devote all their energy and invest all their capital to often obtain profits that are far more modest than those they could certainly and comfortably obtain with other jobs.”
And this conviction tied him to those lands so much that it is said that he never missed a harvest, even in the long years he spent in Rome, as governor of the Bank of Italy, Minister and President.
Tells the writer Ennio Flaiano, guest of the President that at the end of a dinner at the Quirinale the butler brought an enormous tray with very large pears. Luigi Einaudi looked a little surprised, then sighed. I, he said, would take a pear but they are too big, is there anyone who wants to share one with me?
We all felt a moment of dismay and instinctively looked at the butler: he had turned flame red…However I sprinted at him: I, the president…The president cut the pear, the butler put half of it on a plate and placed it in front of me as if it contained half of the head of John the Baptist.
After the president, he took charge of the company second son Roberto, born in Dogliani, in the Cascina di San Giacomo who, during his high school years in Turin, came into contact with important figures of the time – Pavese, Bobbio, Mila – who profoundly marked his growth.
Mechanical engineer, he started a promising career in the steel industry and was one of the founders, with Agostino Rocca, of the Techint group. But the link with Dogliani was never interrupted: he dedicated commitment and energy to his company, and was the silent engine of its renewal flanked by the daughter Paula who according to her son Matteo, was “the one who he treasured more than family values, of the countryside and of the land”. And today Matteo Sardagna Einaudi, Steiner education and degree in architecture, has taken over the leadership of the company. Passionate about art history, above all modern and contemporary, Matteo has absorbed the values, passions and traditions of the family: an important legacy that he is committed to enhancing, tackling the challenges of globalization and transforming the Luigi Einaudi Poderi into a recognized brand in the world.
